When Google keeps on tweaking its algorithms, it is essential for SEO experts offering SEO services to remain one step ahead of it. The SEO strategy proposed should adapt the changes as fast as possible. What are the things that will matter most in the current year? The year 2019 comes with several challenges in the SEO niche. It is highly essential that you are atop the waves by planning the SEO strategy well.

Here are five strategies that will matter the most.

Page speed

Desktop page loading is something that Google has always been crazy about. It is one crucial ranking factor. Today, another dimension has been added to it; the speed of mobile page loading.

Therefore, the SEO expert must understand which parameters to consider while deciding the page speed? The data is taken from a real user’s performance database and Google Chrome User Experience report.  By looking at the speed of page loading on the desktop and mobile separately, one can conclude that the website loading is up to the mark or not.

Mobile-first indexing

It means, Google uses the mobile version of the webpage for indexing and ranking the webpage. The migration process of websites to mobile-first index startedin 2018. It is still going on.  Does it mean ‘mobile only’? No, it indicates that the index will be single that considers both desktop and mobile versions of a webpage. However, the preference will be given to mobile-friendliness.

It short, you do not have any excuse to delay the mobile-friendliness.

The brand is a ranking signal

The brand becomes an entity with the latest changes happening in the SEO strategy. Every component and context of the brand should be considered; brand reputation, brand trust, advertising strategy and so on. The sentiments around a brand govern the site ranking.

GDPR, another parameter

It is the latest entrant in the scene. Don’t get puzzled about the General Data Protection Regulation or GDPR. It is about maintaining the personal data and information of the client. Some new guidelines and compliance rules and regulations must be maintained. GDPR will become part of the SEO strategy in 2019.

Structured Data Markup

As AI becomes vital for Google, structured data also becomes important. The structured data, schema, active and passive search behavior; every aspect is critical. These five things will govern the SEO strategy. As the SEO expert, you have to fasten the seatbelt and ready for the takeoff.