Having so many distractions in your work environment, while keeping your audience’s focus might not be as easy as you think.
Audiences have more distraction than ever, so to compensate, create content in every form. It can be articles, videos, university lectures, blogs or even text messages. So how to create content that will keep audiences engaged? Here are a few tips that can be applied to everything.
This command can also be ruled over the varying styles of management and business communication. Whether it’s the title of the content, landing page of your website, the first slide in your presentation or the joke you toss in before reading the monthly reports, if it’s professionally appropriate, savvy and bold, it might just engage your audience for a little bit longer.
Now let’s take a quick look at some specific techniques of how the mind works in order to grab people’s attention and hold it long enough to reach and deliver your message:
Fill In Your Profile
What’s the first thing people watch and think before they click your social media page? YOUR PROFILE! Profile signifies the information about your business to the visitors.
As per studies, social media now drives 31% of all referral traffic. If people find the type of content you’re sharing and discussing is interesting, definitely they’ll likely be curious about finding out from where they can get more.
Build A Winning Structure
Do your study & research. Find out what challenges your audience is trying to overcome, or what type of content your audience actually wants or they are interested in. You can then build your arguments around these needs, directly addressing your audience’s concerns, interests, and requirements.
As we are aware that people are least interested in fiction and fables and more focused on dry facts, figures, and opinions. The more you can wrap your messages with people stories or the impact of what you’re saying on actual people the more likely your audience is to stay engaged.
Stick to about main arguments and back them up with strong evidence, leaving out anything that isn’t really crucial. Keeping your presentation brief and full of influence is a sure way to ensure that your audience won’t tune you out.
Capture the Eyes of Your Audience
A good way to think of attention is like it’s a currency. People value their time and intellectual but are stingy about spending it on low-value information. In order to hold and encourage them to spend their attention on your message, you need to understand how to generate that initial spark of interest.
Human Faces, Movement & Animations
Incorporate human faces & movements into your content – particularly those which look directly at the viewer as this work due to peripheral vision. Because we have evolved this ability to help us scanning our environment for potential dangers, and consequently our eyes and awareness are powerfully drawn to human face effects and movements.
Upgrade & Promote Your Blog Content
They engage with your content when you publish something fresh and new, and keep coming back for more. In fact, these loyal/target audience will share & promote your blog to their followers both online and offline.
When building any content for your blog or social media, put yourself in the customer’s shoes.
Always think like buyer’s persona or ideal customer would think, and produce content that resonates with them.
What questions are they asking?
What are their opinions and suggestions?
You can also remodel your blog posts to utilize more out of them. Options include:
Quoting different snippets of your article.
Asking some questions to your target audience that are relevant to the post.
Varying your choice of images.
Modifying the headline of your article every 2-3 months.
Use Audience-First Language
So, you’ve hooked their attention, but how do you hold it? One way to keep your audience curious and engaged with what you’re trying to communicate is to involve them personally on the topic. Keeping your audience at the front of your mind will help to connect & prioritizing them which is effortless step to grab and hold their attention.
Take them along for the ride by using language that focus around them: lots more "you," "your needs," "your success" and a bit less “we”, "us," "our clients," "our products, etc."
Be personal - Engage the audience, get them interested, give them a reason to listen. How?
It’s seamless to overlook the social aspect of social media, but that’s not a mistake you want to commit. Social media is distinctive and you can engage directly with your target audience. You can respond to the questions and obtain feedback in real-time. Also improve the experience that people have with your brand. Let them share their own experiences, target them with personalized positive commentary, and allow them to feel familiar and comfortable with you.
Represent a scene or a character.
Brief a story.
Share a personal experience.
Relate to a recent scenario.
Piggyback on a previous speaker's remark or theme.
Pick out something crucial about the audience.
Bring a compelling visual image.
Questing something provocative.
State a fact that is amusing, or remarkable.
Spell out what's at stake for your listeners.
Share a humorous observation or anecdote.
Explain your own insight into the topic.
Tell listeners how the topic is relevant to them.
Raise Your Reputation
Online building of an honorable reputation can look a lot different for different brands in different markets. This isn’t a new idea, but it can bring a huge difference. I think reputation gets overlooked as something that will occur organically.
Building your reputation is about making your audience feel comfortable parting with their effortful dollars, and asking for customers to share their experience is one of the first steps to building your reputation.
A few other ways to build your reputation include sending out reminder emails, thanking positive reviewers on social media for leaving your feedback and many more.
Just remember to ask for a “fair” or “honest” review, not a “good” in feedback, to avoid going against the terms and conditions of most appraisal sites.
Focus On Sharing Visual Content
“Always remember Emotion Motivates Action“
One of the best ways to build powerful & emotional acknowledgment is by using images and visuals. Every note of these visuals can be tweaked to produce a suitable effect, from the subject, to the tone and mood, and even the color scheme. All of these elements are important for the final ‘framing’, or mindset.
In addition, tweets with images give 150% more retweets than those without. So, if you’re using visual graphics on Twitter, you could place your content (and website links!) in front of more ideal customers.
Audience Engagement – Make It A Consistency
People simply do not pay attention to information unrelated to them. Instead, they save their cognitive ability for topics actually dominant to them. Understanding your end user, who they are, and their hurting spots will enable you to create salient cues to use while designing your user experience.
Once you have a full grasp of what cues will prove salient to your audience, here are four specific techniques you can use to create them:
Understanding & Empathy
Listening & Feedback
Include only the most crucial information in your messaging. Don’t overload your audience with insignificant details!
People will be curious about what you have to say and will impress by your authority, and will likely click-through your profile to learn more about your business.
Participate in Twitter chats, Online pole survey, Facebook chatroom, etc.
Respond to tweets and comments revealing yourself and your business.
Quick search for relevant hashtags and flickering conversations.
Contribute to relevant forums.
I agree that there are many other factors also to take into consideration which may truly strike the right chord with your audience. In order to have your own personalized content strategy plan visit us here and leave an enquiry. You can also call or email us. We will get back to you as soon as possible.
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