In the era of fast-growing mobile market, nothing is more lucrative than marketing products and services through mobile advertising. Indeed, it is a user-friendly and efficient method. At the same time, it is economical and affordable also. If we consider several channels that can be used for product marketing, transactional SMS lead the fleet. It can do wonders for your business by building new customers and driving sales leads. You can build strong business associations with the customers and clients. Several service providers offer transactional SMS services. You need to talk to them about your requirement specifications in detail. Bulk SMS marketing uses two ways of communication; promotional SMS and transactional SMS.
Promotional SMS endorses the product, service, or merchandise. They contain sales and marketing information. Usually, they are ‘push’ messages which customers do not demand. It is up to the discretion of the receivers whether to accept the messages or not. They have an option of registering the number into ‘Do Not Disturb’ database to avoid promotional SMS.
What is a transactional SMS?
Transactional SMS is a different category. These SMS are memorandums sent by the business to its clientele. The purpose is to notify them the important and useful information for using the product or accessing the service. Example: SMS received from banks about deposits, withdrawals, account balance, or transactions done online. Enterprises use it to keep the customers updated.
Business benefits of transactional SMS
When you send valuable information to the customers using transactional SMS, there are two business benefits. You need to build a strong customer database first. Once you have every demographic detail stored in the database, it is possible to monetize it using transactional SMS. You can keep on sending personalized messages that are not necessarily related to the business. You can send them transportation update, important weather warning, or anniversary wishes. Thus, your clients know the ‘soft’ side of your business. Experts say that the effect of such messages would be long-lasting.
You can guide the clients or prospective clients to the online presence of your business. Thus, there are two benefits of it. First, your website or portal receives an increase in the footfall. Second, you can see an upsurge in the business performance. It happens because more people know about your business.
Use transactional SMS, the flexible and multipurpose marketing method and keep close contact with your customers and clients. It is effective and efficient.