Marketing holds an essential role in promoting a product or service. With strategic planning & mass promotion campaigns, there are many ways to promote a product/service. One of the simplest, cost-effective & targeted advertisement platforms is SMS marketing as mobile has become an inevitable accessory in our life. Promotional SMS will be delivered right to the customers' mobile phones so that they can use the information at any time they want as the message will be usually saved in the phone.

SMS marketing is helpful for all types of businesses especially in targeting local customers. With the help of bulk SMS campaigns, you can increase your sale by 200% in just a couple of days through the promotions.

SMS marketing service is good for promotions as well as communication with your potential and existing customers. It conveys your brand message to develop strong brand awareness among the mass.

SMSIdea is one of the most popular and well-respected bulk SMS marketing service providers. Here is the case study on Uber Cabs, an important online ride-sharing app that used our service.

Background:

Uber Cabs company in Gujarat was looking for a simple mobile interactive platform to reach out to potential customers/users and generate new leads.

After having a discussion regarding all possible solutions and our digital marketing and communication services, they opted for promotional bulk SMS service for their App installation.

Client Requirement:

• Generate leads/users via the mobile medium
• Boost app installation and directly reach maximum potential users/customers using interactive campaigns.

Our Solution:

• We promoted the campaign by using promotional bulk SMS services (approx. 25 Lakh).
• Bulk text messaging solution for sending promotional messages to their targeted customers/users.

Benefits:

• There were around 5k-7K app installations through the bulk SMS marketing campaign.
• SMS-based service ensured a wider reach compared to web access.
• Instantaneous availability of result for users.
• Simple, hassle-free solution over SMS for receiving survey responses.

Yes, it went really well, we got a great response from it – much better than the Bulk SMS campaign we did.

Case studies like this, where SMS marketing is used in different aspects of an organisation shows us how ubiquitous SMS is. Uber’s innovative use of SMS marketing is an excellent example of how SMS communications can become crucial to a range of different business processes from complete mobile marketing through notifications and SMS alerts. SMSIdea’s SMS gateway can help your business grow in areas you may not have ever considered. Sign up for your free account today. Please feel free to give us a call mentioned on our website or leave an enquiry on our contact us form.