INTRODUCTION

Voice Call Service or Outbound Dialer (OBD) is a technology that automates bulk voice calls to mobile/telephone users and playing pre-recorded messages. Bulk Voice SMS or Outbound dialer system can dial out the required set of phone numbers and play the recorded prompts (messages) and also gather touch-tone inputs from the end-users to measure the response of the bulk voice SMS campaign.

Benefits of Voice SMS Service

• Personal Touch: Voice message has greater emotions compared to text; hence a more personal way of communicating.
• Reach out to large Indian target audience which is not well versed in English language.
• Complete real-time reporting to measure the response of the campaign.
• Voice SMS is handset or SIM independent, hence can be used universally for all mobile and Landline users.
• Extremely helpful for marketers who want to promote their products/services in rural market

Types Of Voice call service

1. Promotional Voice Call

“Promotional Voice Call” means message containing promotional material or advertisement of a product or service.

Note:

• Voice Call Will not get delivered on DND Numbers
• Delivery between 9am to 9pm Only
• 30 Sec = 1 call

2. Transactional Voice Call

“Transactional Voice Call” means an Call containing only—

• information sent to its customer(s) by the Bank or financial institution or insurance company or credit card company or Access Provider pertaining to the account of that customer(s);
• information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation;
• information from a registered educational institution to parents or guardians of its students;
• any other call as may be specified by the Authority, from time to time as “Transactional Call”

Note:

• Voice Call will be delivered on DND numbers (Opt in Proof will be required in case of any DND complaint)
• 24*7 Voice Call delivery
• 1 Year Validity

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