SMS marketing is an effective and successful way of communicating with the customers. Here are eight best practices to make it highly productive.
Your messages should be value-adding
When people receive your text messages, they should find it useful and valuable. If you are using it for product promotion, then the language should be crisp and engaging. If it is for user education, then the message should be clear and concise. Remember, the reach of the text message is immense. Hence, you should try to use it as effectively as possible.
You should seek prior permission
Don’t push messages unless the users agree to receive it. It could be an offence if you send a message without permission. Not only it damages your reputation, but there is a risk of getting your company blocked for pushing texts further.
Try to be legible
You want to reach as many people as you can. Hence, the message you send should be in a language understandable to the recipients. It should be neither too clumsy nor too simple. Also, it shouldn’t sound unprofessional or informal. Seek help from message experts if you find it difficult to formulate.
You should be clear about your promotional program
If you aren’t clear about it, then there is always a risk of tapping improper customer list. When you send wrong messages to wrong people, there is a risk of losing them forever. They will block your number, and you won’t have any mode of connecting again.
Always follow proper timings
You hate getting disturbed in the midnight by some text message recommending the best holiday resort. The same is true for your clientele as well. Always send Bulk SMS during the daytime.
Do not bombard your clients with text messages
You should not flood the inbox of your client with promotional messages. Decide a frequency that is comfortable to the recipients. As a rule of thumb, 2 to 4 messages in a month is considered ideal frequency.
Never forget to include disclaimers
Disclaimers should be mandatorily appended to the message text.It is considered amongst the best practices today. When clients opt in for messages, you should inform them about the standard data and message rates if applicable.
Give them a way to quit
Since you push messages to the inbox of the clients, they should have a mechanism to stop it. By giving them an exit option, you avoid legal complexities. If users feel like quitting, then they can access the option.