Marketing is a big word in the present world of information technology. There are so many ways to market or advertise any product or services these days. Among the different modes of marketing available, SMS is one of them. Bulk SMS services in the present time have turned out to be a huge success.

 

The most significant benefit of the SMS marketing campaign is the easiness of reaching out to clients. Statistics prove that customers read more than 90 percent messages within one minute.

Are you an entrepreneur who wants to explore the immense strength of SMS as the tool for marketing, promotion or advertising?

Here are ten tips for you.

1. Make it easy to configure and easy to access:  As the readability of a text message is higher than other mediums of communication you can make it furthermore effective by keeping simple.
2. Use bulk SMS to increase the customer base: Since you already have customer information, it is easy to tap those who have opted-out. You can send them SMS about the latest products, services, offers, and promotions.
3. Give them unique benefits if they opt-in: Experts say that since the cost per message is quite less in bulk SMS, it gives viability of sending the messages multiple times. Not only you can pursue the opted-out customers to board in again, but also offer a referral program to them. Thus, you will get some new customers as well.
4. Remind them about the appointment: Don’t lose business opportunity just because your customers didn’t turn up. Use bulk SMS with engaging text to remind them about the meeting.
5. Take the benefit of targeted messages: By using the power of the database and combining it with the versatility of the bulk messaging engine, you can send filtered, targeted messages based on the personal likes and dislikes. For example, someone who attended the orientation class of a weight reduction program must get an invitation for the extensive session by experts.
6. Make use of the lean times: Use the bulk SMS facility to utilize the lean time when your salon can accommodate more customers. You should create specially discounted packages and communicate to the interested clients.
7. Send relevant business tips: You can combine a promotional message with a crisp, short tip. Believe it or not, but it will attract the new as well as existing customers.
8. Use SMS marketing for lead generation:Your business will get big business benefits when you use SMS marketing for lead generation.
9. Use it to intimate customers: You should inform customers about various offers, coupons, special packages, status and many other things at affordable prices.
10. Focus on targeted customers:  SMS marketing gives further good results when you focus on specific customers.