In a country like India where the largest population of smartphone users exist, what can be more effective marketing tool than bulk SMS Services?
Statistics about are interesting. It has been found that 90 percent messages are opened within five minutes. Also, 97% messages are opened by the person they are intended for. No wonder, SMS Marketing captures the front seat when marketing managers do strategic planning. The message reaches the recipient, opened and read within minutes by the person you are targeting to. It is used for new product launching, informing offers and schemes to the customers, and making them aware of the seasonal discounts and gift coupons. How can it expand the marketing reach quickly? Here are a few qualities that make it possible.
SMS can reach your targeted customer almost instantaneously. As mentioned earlier, it is read within five minutes. This element of rapidity makes it a great tool to expand marketing reach. A professional SMS provider makes the delivery further speedy and reliable. You can get a log of SMS delivery to know the throughput.
Hit the bullseye
SMS marketing is different from other marketing means where you are left confused whether you have hit the right customer or not. Since it lands into the inbox of the handset owned by the customer, it is very likely to be read by the same person. Therefore, it a far more superior method than others.
Grabs the attention of the customer
To make a marketing campaign an enormous success, it should grab the attention of the recipient. The same is even more important in case of promotional SMS, discount coupons, and exclusive offers.
SMS marketing is the appropriate way of making people aware of all this. Your messages get registered into the memory immediately, and they avail the benefit as and when it is convenient for them.
No risk of filters
When you use Emails for product campaign or bulk marketing, there is always a risk of the mail not reaching to the recipient. It could be filtered by the mailing software, or there could be customized filters enabled by the customers. Thus, your efforts get wasted, and the yield is not up to the expectations.
However, SMS marketing is free from all these hassles.
Due to these positive qualities, small, medium and large business owners are reaping big benefits from SMS marketing and expanding the customer reach.