A bulk SMS provider is a link between you and the mobile service network. It is a company that has the necessary infrastructure and technology to send SMS in bulk numbers on your behalf. When you hire a bulk SMS service, it configures messages as per our needs and pushes to the mobile numbers using the mobile network.
Since it signs the contracts with multiple mobile exchanges, you can push your message to the targeted set of customers. To be able to reach 100% of your customers, it is essential to hire a reliable service provider.
How will you identify that the bulk SMS service hired by you is dependable? Here are some tips for doing that.
How good is the network coverage?
In spite of you sign a target-oriented service contract with the service provider, it is essential to know about the mobile network coverage. It is a factor that you must consider. If the SMS gateway hired by the service provider doesn’t deliver messages to all numbers, then it is your loss. You will not be able to touch all the targeted customers.
How good are the SMS routing options?
It is a bit of technical thing, but you must know about it. SMS routing is the mechanism of sending the message to a mobile number using software and hardware infrastructure. Will you get a more reliable but expensive routing option or a cheaper but less reliable? The more robust the routing option is, the better results you can expect. Therefore, before you sign the contract paper, it is essential to know about the routing options.
How much is the cost-per-message?
The cost of service is a vital thing that you should consider. There are two categories; credit-based and SMS-based. In the first case, you purchase certain credits from the gateway provider. When you send one SMS, you consume some credits. In the second case, you purchase SMS in bulk. There is no separate cost for sending a message. Also, distance doesn’t matter in the case. You should be careful about the hidden costs.
Sometimes, SMS providers mention meager prices in the proposal but do not disclose the additional cost per SMS once you cross a specific limit. Read the terms and conditions carefully before you sign the contract. Thus, you can hire a bulk SMS provider who can fulfill your needs and give satisfactory services.