Engaging with relevant and personalized communication makes SMS marketing campaigns more successful. Find below some of the steps you can adopt for designing effective marketing campaigns. ?
?Step 1: Bring clarity in your content
It is important to ensure that reason for the SMS is made clear. You want the recipients to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.
Step 2: Knowing your customers closely
Collecting interest and preferences of customers can be done in several ways, including opt-in / out by using different keywords, using mobile surveys via SMS or mobile web sites or leveraging a brand`s existing consumer data.
Step 3: Group your audience
Make sure you tailor your individual customer groups based on age, gender, location and past purchases. Paying attention to a customer's purchase history and collecting his / her demographic data always help to target effectively.
Step 4: Timing the SMS
Doing relevant messaging to consumers at appropriate times is the key. Make sure you leave your customers with enough time during the day to respond. You can collect their work schedule and work timings to be more effective. You can then use technology to schedule your delivery to individual groups.
Step 5: Be precise and keep it short
A campaign with wisely chosen and carefully drafted words offer better success rate. Getting to the point straight away with added benefits or rewards to the recipient makes better impact. So, incentives play an exciting role when clubbed in the SMS campaign.
Step 6: Use keywords to help grow your data
Use SMS keywords to be more productive. SMS marketing can be intrusive if sent to somebody who hasn't given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.
Step 7: Respect the Customer
Include a simple opt-out option every time in all your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.
Personalizing your texts brings improved experience. Use latest technologies after researching and finding in-depth customer specific details to further make your messages customized and personalized. You can also brand your texts by setting up the specific sender names in the SMS message along with your company name to have maximum impact.