Bulk email is a popular marketing strategy because of its various advantages. It can touch a large number of customers (existing and potential) and can drive sales for businesses. However, the biggest problem people fail is when you send a bunch of emails that get marked as spam by mailboxes.
Once the main is marked as spam, it doesn’t reach the intended recipient. It gets trapped in the spam mailbox that people don’t even look at. Thus, you do not get the expected return in the form of conversions. Why does a mail labeled as spam and how to avoid it? Do you want answers to this? Read the blog further.
How to avoid spamming?
Sending bulk email without getting blacklist should be part of the basic digital marketing strategy of yours. Here are some easy and effective ways you can create a spam-free email campaign.
Always use dedicated IP address
What do you mean by it? It means you should use a separate, dedicated, and permanent IP address for email dispatch. It should be other than your regular business IP addresses. Nowadays, people use advanced SMTP (Simple Mail Transfer Protocol server) for bulk Email. This server has special capabilities to handle the huge load. It can send emails quickly and compatible with any bulk emailing software.
Make use of a double opt-in list of contacts so that you are sure that the contacts agree to receive email from you. It reduces the probability of rejecting the mail.
Choose proper mail header
The email heading should never appear like a spam mail. When you use proper emailing software, it has a feature of rotating the email subject line. By that, the user gets a different mail header. Thus, email spamming handler doesn’t mark it as spam mail.
Never send email to inactive contacts
You should remove inactive email or contacts that didn’t open your mail in the past three or four times. It means, either the recipient is not interested, or it is not active. There is no point in sending mail to such contacts. Remember, your mail can be marked as spam based on the ratio of total email sent versus the number of contacts. The ratio should be good so that you can get a better response.
These tips will save you from getting labeled as Spam and receive good results from the bulk email marketing campaign.