Winning customers can be costly and time-consuming. Hence, you should always be in search of finding efficient methods for it. Your approach should be to make use of a method that is best suitable in your case. Amongst various choices, bulk SMS is popular because of its capabilities.
Marketing experts say that a new customer adding to your customer base should be retained forever. At the same time, you should always be in search of new customers. Bulk SMS service not only keeps your existing customers engaged, but it can tap potential customers also. It can keep your brand at the top of their minds.
When it comes to making a purchase, they will consider your name first.
Why do you need to win new customers?
Regardless of how sincere you are in handling customers; it is impossible to retain all of your customers. They go to your competitors, just like that. Hence, along with putting efforts in customer retention, you must keep on adding new customers onboard. Bulk SMS can be instrumental in connecting to potential customers and converting them. Since it is a fast, reliable, and highly effective mode of communication, you can increase customer base without putting a dent on the bottom line. SMS has high open rate than Email or other modes of communication It is estimated that receivers read around 98 percent messages.
Hence, you can take advantage of it by using bulk SMS smartly. Here are some tips.
Send a limited-period offer
When you send bulk SMS to win customers, giving a limited-period personalized offer would be a great idea. It is irresistible. If you are sending the offer to winning customers back, then keep it open for a longer time and touch the customers multiple times.
Send lucrative offer to potential customers
Once you tap the potential customers once with some offer, it is a smart move to touch them again with something more attractive proposition. It increases the possibility of winning back the customers.
Send offers to those who did a transaction recently
When you send bulk SMS to customers who did a transaction sometime back, then you may win back the customer once more. Either you can send a generic offer or a personalized one. If the earlier transaction has left a pleasant taste, then you will get one more transaction certainly. These are some tricks to win customers using bulk SMS, the effective and economic way of customer interaction.