If you have yet to include SMS in your content marketing plans, then it’s required that you re-evaluate your business priorities. SMS marketing will give in remarkable results in the coming time with new SMS automation tools being introduced in the market. However the key to business success will lie in the degree of engagement and quality copywriting you involve in your SMS campaigns.
While SMS, as a way, is very high returning, but not all companies yield positive results out of it. This is because many not succeed to follow preeminent practices that are needed to be thriving.
Specifically, it’s vital that you focus on creating higher converting message copies in the form of periodic promotional or business campaigns.
To make your messages be read and get a response here are some of the tips designed to assist you build successful copies that readily converts:
Do thorough research on your target audiences
When you prepare a personal SMS, you should think about the targeted recipient and design your message in view of that. For example, if you’re messaging your customers the message must be different compared to sending to your prospects, the language you should use will be slightly different to get attention in both the scenarios.
So it rises to the reason, then, that you should know precisely who you are messaging in different marketing scenarios.
Keep things brief and straightforward
The reason text messages are favoured by many is that they cut out the mess up and get instantly to the point. Having simplicity and keeping things crisp is required which are in turn highly appreciated metrics.
Use simple calls-to-action
While conciseness is obligatory, this doesn’t mean you can pay no attention to a call-to-action. You still need to comprise CTAs, though they need to be shortened lengthwise. In general, you can set up the CTA and then slot in a hyperlink that direct addressee to a perfect landing page
Don’t utilize unprofessional text speak
Keep on away from unprofessional text speak and abbreviation unless it’s an integral part of your marketing tactic. Once you learn how to write in brief, you won’t have to be concerned about slashing some characters.
One of the basis SMS is ideal is that it gives more personal experience than email campaigns. Since the mobile phone is often considered as an extension to the human body, bulk SMS services is seen as a personal way of marketing engagement.