When you want to take your business to new heights, it becomes inevitable to use modern tools and methods. For example, sending bulk SMS to existing or potential customers is a popular business promotion idea. To do it effectively, you need a good SMS provider. When several SMS gateway providers are claiming to be the best in the class, you need to possess the knacks of finding out the real best one.

What things would you look for? Having no idea about it? Well, the blog tries to make it simple for you. Follow these things and end up with choosing the number one provider.

• Does the SMS provider offer only SMS gateway service or a handful of other services as well? For example, is there SMS poll facility? Does it schedule messages at different parts of the day? Is there any facility for getting feedback about the service? If such things are offered, you can consider the SMS Gateway.
• By any chance, will you get service demo? It should be free of cost where the messages are sent to a set of customers. You are provided the performance statistics of the demo session. It gives a fair idea about their promptness, service quality and success rate.
• The SMS gateway should have coverage to all mobile service providers. It means you reach to every possible customer of yours regardless of what mobile operator they are hooked to.
• How is the gateway service provider rated by the customers? Is it a well-known company that serves several clients? How is the market reputation? If everything is good, then you can avail the services.
• How is the support level? Do you get round-the-clock assistance? Is the team readily available to resolve performance issues if any? Are all avenues are open; email, SMS, voice chat and online chat to communicate to the support team?

Apart from these fundamental aspects, you should check the speed of SMS delivery, success rate and reliability of the gateway. The more customers you will touch, the higher is the business benefit.

How to pick the best gateway if the choices are more than one?

The selection of the Bulk SMS service provider largely depends on your preferences and needs. Hence, compare the service parameters and choose the suitable one. Cost is one important thing that you should consider if all other parameters match. Pick up the economically priced gateway and put less pressure on the bottom line.