Reasons Why SMS Marketing Is Not Dead

  10/11/2017 1:55:15 AM

 

Marketing experts like to play with multiple options. They already have experimented enough with SEO (Search Engine Optimization), conventional media, Email marketing and SMS marketing and many times considered them to be dead. SMS is represented as an older marketing method and sometimes considered outdated in the swift moving internet age as SMS marketing campaigns were was issued way back in the year 1999.

However, still after almost 18 years SMS marketing remains one of the powerful marketing tool and talks about its death sound overstated. Learn here why.

 

Consumers actually like SMS

There are always some talks that that clients or customers don’t like SMS marketing tactics and find it invasive, but researches contradict that myth. According to a research report by SAP around 64% of customers would like to have delivery of messages through SMS. They said in this research that the overall website visit ratio to check the promoted offer is also high after getting the information through SMS.

 

Benefits of SMS marketing that prove it is not dead

  • High open rate (according to research)
  • Most of the text messages are seen within 3 to 4 minutes
  • 75% of users in all probability read SMS that compared to an email
  • Marketing competence is much higher compared to other tools
  • It’s majorly permission based so is more effective and authenticated
  • Statistics of a SMS campaign are easily measureable
  • Trust on frequency and delivery with options to have personalized messages
  • SMS campaign reports gives statistics about website visits and purchase history
  • Advanced and modernized tools are available in the market for SMS marketing
  • Offers can be tailored to customer needs, time and place
  • Boost the likelihood of making a product or service purchase
  • Text message are concise, so it provides better communication platform
  • It is clearer and straightforward for customers to grasp information

 

Some of the Dos and Don’ts

  • Use contact numbers given to you willingly
  • Utilize marketing automation tools to personalize messages
  • Pick the messaging time with care as it will be read right away after sending
  • Don’t send messages in the early morning or in the late night
  • SMS must be brief, yet unrestrained

 

Conclusion

SMS marketing is still a very important tool for marketing and sales. Share with us your point of views and outlook on SMS marketing: does it works successfully for your company?

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