SMS marketing has been praised by digital marketing experts a lot. However, it is essential to use it well for achieving great results. It is said that not all SMS marketing campaigns can yield comparable results. Sometimes, companies get tremendous benefits and sometimes, it turns out to be a fiasco. Why does it happen? It is because people do not fully integrate SMS marketing into the business strategy. It is considered a side project.
How to get benefited by SMS marketing and maximize success? Here are some tips.
Make a SMS marketing plan
The SMS marketing campaign is not a simple thing. It is not a ‘Do It Yourself’ kind stuff. It is a fully scientific and structured thing which needs to be planned well. For that, you need help from skilled professionals. Either you take them on the roll or hire consultancy services.
The marketing plan includes:
SMS marketing program expert
Social media expert
ROI and budget analyst
Know your customers
Before you send SMS to the customer, you need to understand who they are? What are their choices and preferences? What is their purchase history? Understand market segmentation. It helps in targeting promotions well.
Follow the message clarity
You have a limitation of 160 characters to express yourself in SMS. You can use less if possible. But make sure that the message is concise and clear. There should be no abbreviations or emoticons.
Avoid open-ended messages.
It means the message should not leave any ambiguity. If you are informing about a discount sale, then mention when it is going to end. It triggers action from customers. The best thing is to use call-to-action in the message. The purpose of SMS marketing is to engage the customers, to value the messages sent, to make the customers read your messages, and you want to interact with them. Finally, they should act on them.
Follow the right timing
SMS marketing is all about immediacy. The customer opens the message as soon as he reads. He reacts on it immediately if he finds the message compelling. Since it is a game of last-minute impulse, timing is critically important. Sending messages too early is ineffective and so as sending it too late.
Target all but focus on the best
Since SMS is a low-cost, efficient marketing tool; there is no harm in targeting masses. However, you should pay more attention to the best customers. These top tips can take your SMS marketing campaign to great heights of success.