SMS For Business - Top Tips

  4/29/2019 6:24:38 PM

SMS marketing has been praised by digital marketing experts a lot. However, it is essential to use it well for achieving great results. It is said that not all SMS marketing campaigns can yield comparable results. Sometimes, companies get tremendous benefits and sometimes, it turns out to be a fiasco. Why does it happen? It is because people do not fully integrate SMS marketing into the business strategy. It is considered a side project.

How to get benefited by SMS marketing and maximize success? Here are some tips.

Make a SMS marketing plan

The SMS marketing campaign is not a simple thing. It is not a ‘Do It Yourself’ kind stuff. It is a fully scientific and structured thing which needs to be planned well. For that, you need help from skilled professionals. Either you take them on the roll or hire consultancy services.

The marketing plan includes:

  • SMS marketing program expert
  • Creative expert
  • Social media expert
  • Promotion expert
  • ROI and budget analyst

Know your customers

Before you send SMS to the customer, you need to understand who they are? What are their choices and preferences? What is their purchase history? Understand market segmentation. It helps in targeting promotions well.

Follow the message clarity

You have a limitation of 160 characters to express yourself in SMS. You can use less if possible. But make sure that the message is concise and clear. There should be no abbreviations or emoticons.

Avoid open-ended messages.

It means the message should not leave any ambiguity. If you are informing about a discount sale, then mention when it is going to end. It triggers action from customers. The best thing is to use call-to-action in the message. The purpose of SMS marketing is to engage the customers, to value the messages sent, to make the customers read your messages, and you want to interact with them. Finally, they should act on them.

Follow the right timing

SMS marketing is all about immediacy. The customer opens the message as soon as he reads. He reacts on it immediately if he finds the message compelling. Since it is a game of last-minute impulse, timing is critically important. Sending messages too early is ineffective and so as sending it too late.

Target all but focus on the best

Since SMS is a low-cost, efficient marketing tool; there is no harm in targeting masses. However, you should pay more attention to the best customers. These top tips can take your SMS marketing campaign to great heights of success.

 

Contact Us

To boost your revenue, request a proposal or contact us with your questions.

Head Office

Konceptwise Digital Media Pvt. Ltd.
21, Second Floor,Radhe Kishan Avenue
Opp. Mohanlal S Mithaivala,
Nr.Sardar Patel Stadium,Navrangpura,
Ahmedabad-Gujarat 380009 India
Sales: +91 - 9228000123
Support: +91 - 9227247247
Email: kamal@smsidea.co.in, support@smsidea.co.in

Our Branches

Bangalore office Address.
42, Phase-2,
Classic Orchards, Behind Meenakshi Temple,
Bannergatta Main Road,
Bangalore - Karnataka india Pin code - 560076
Mumbai office Address
Shop No 27/28, Gagan Shopping Arcade,
Opp Meenakshi Tower, Gokuldham, Goregaon-East,
Mumbai - Maharashtra india Pin code - 400063
Surat office Address
Shop 2, 1st Floor,
Karunasagar Society, Near Ankur School,
Ambatalavdi, Katargam,
Surat - Gujarat india Pin code - 395004
Rajkot office Address
FF/24-Shree mad bhavan 2nd floor,
Opp kantastri vikas gruh school,
Rajkot - Gujarat india Pin code - 360001
Pune office Address
Office No 3, 682 / B,
B- Building,Shivratna C. H. S. ,
Opp Ramyanagari,Bibwewadi,
Pune - Maharashtra india Pin code - 411037
Delhi office Address
101, Pratap Nagar,
Mayur Vihar Ph. 1,
New Delhi, india Pin code - 110091

follow us on social platform

SMSIDEA Reviewed by 3022 Customers. Rated: 4.8/5

© 2019 Konceptwise Digital Media Pvt. Ltd.

Contact Us
Quick Contact