SMS marketing is a hidden gem that gets your business out there in the mobile-dominated world of today. Why has it become so much favored? It is because every mobile user uses Short Message Service or SMS. Popularly known as texting, it has become more of a marketing tool than communication. Experts say that marketing managers have a much wider perspective today than the earlier days. They do not mind using any tool to reach the customers.
Why do marketing managers love SMS marketing so much?
Many people wonder that modern marketing managers give so much emphasis on SMS to market products and services. Well, there are reasons for it.
SMS has the highest opening rate
Yes, SMS is far more effective than other tools even Email. More than 98 percent of messages are opened by the recipients. When you send marketing messages using email, they may get lost in the spam folder. Also, user can configure filters to throw away the mail in the trash folder directly. However, it is not the case with SMS marketing Services. It gives the best return on investment. Thus,
SMS marketing saves money
Marketing managers love SMS marketing for its cost-effectiveness. It doesn’t cost much to send messages to the customer. Just by hiring a bulk SMS provider, one can send bulk messages at very cheap rates. It makes SMS marketing the right choice for all businesses. Especially for business that are just starting out.
It reaches a wide demography
A marketing manager wants to reach his message to the maximum people. Statistics prove that customer demographics can widen when you use SMS as a marketing tool. Instead of limiting to some selected sections of demography, it reaches everywhere and anywhere.
It can be integrated with other marketing tools
When you use SMS as a marketing tool, it is possible to integrate and connect it to other modes of communication. You can connect it to the Customer Relationship Module for sending information about products, services, new offers, and so on. SMS marketing can be connected to financial systems for incorporating transaction information in marketing communication. Thus, it opens several avenues of product marketing.
It reaches instantly
There is practically no wait time when you use SMS for marketing. Press the send button, and it lands in the message box of the recipient. SMS marketing shines because of its distinct advantages over other marketing tools. No wonder, it is the most used marketing communication method.