Gujarat Tourism - Success Story

  11/24/2018 6:06:56 PM

SMSIdea organized the brand awareness campaign of Gujarat Tourism. The impact it had on audience arrivals in the Gujarat state for Navratri event was stunning. At present scenario, SMS marketing seems to be the best way to promote this tourism industry in all possible aspects. It helped intimate the audience about the quick details regarding Navratri event which includes their event date, event details, event place etc.  

This is a proven fact that SMS marketing is simply the perfect way to ensure the highest level of customer/audience satisfaction and building loyalty. Today, the mobile phone is within the reach of every individual, so it's the best medium to reach masses in quick time.

Client Requirement

As per their requirement, we offered them the promotional service for the Navaratri event by using below digital communication services.

    Bulk SMS Service   

    Bulk Email Service   

    Short URL Tracker  

Gujarat tourism is one of the very few industries which needs prompt actions. An audience wants to seal the deal immediately as they usually plan for going to such an event in advance, hence they will register. So, the Gujarat tourism provided the best offers to the audience in a minimum period. Bulk SMS and email marketing helped them a lot in making the new audience aware of this event and also for retaining the existing ones by increasing engagement of the audience during Navratri event.  

Solution We Provide

We provided them with unique concepts of combining this event with a special offer which can result in an amazing response.

Gujarat Tourism ran a special campaign of a discount offer only for the people that registered for this event. We Promoted the event by using promotional bulk SMS (Approx. 10 Lakh) and bulk email (Approx. 5 Lakh) in Gujarat.

Results they Achieved

The Gujarat Tourism received 40k unique URL clicks/hits within 15 days of the campaign in Gujarat. They distributed unique short URL which was automatically generated by our system. Approx. 30K registrations were made by the audience.

Bulk SMS and email campaign have been successful in such a way that the state has seen a 20% growth in the number of audiences visiting for this Navratri event in Gujarat.

We offer a variety of services like Transactional SMS, Promotional SMS, Voice SMS etc. SMS is a nice revolution in mobile industries and it's cheaper than alternative advertising tools. SMS sending portals are developed with more engaging options like complete mobile marketing through notifications, SMS alerts, group management, etc. SMSIdea’s SMS gateway can help your business grow in areas you may not ever have considered. Sign up for your free account today or contact our team to discuss the various features available.

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