Do you feel that the importance and utility of SMS have dropped with the increasing popularity of social media? There has been a drop in the SMS usage for interpersonal conversation, but it is still popularly used for marketing products and services.

What is the thing that makes SMS an effective communication medium? The initial rate of SMS is 98 percent, which is the highest. Most text messages get read within three minutes of receiving. When you run a bulk SMS campaign to connect to the customers, it is essential that you use specific, targeted messages. It results in a better conversion rate at a reasonable price.

Address your potential customers personally

The sweetest sound in the world is the name of a person. When you address customers by their first name, it grabs the attention. It creates and enforces the bond with everyone.

Increase engagement

Bulk messages can be very useful in increasing customer engagement when it is interactive. You can send messages that seek a response from the receiver. Based on his or her response, you can send further messages. Thus, a communication channel gets established that keeps the potential customer engaged. Since the opening percentage of interactive SMS is high, it is most likely that the customer responds to the message.

Encourage participation

Bulk messages give information to the customers and encourage them to participate in the conversation if you are sending interactive messages. The more they interact, the more interested they are in your products and services. Participation of customers gives you a chance to understand their feelings and opinions about the product.

Send exclusive messages

Advancement in technology brings an opportunity to send exclusive messages to customers. People get fed up by receiving messages or email that is addressed to everyone in general. Generalized communication doesn’t lure customers much. Bulk messages can be configured as individual messages.

Timing is very much important

You should not be too soon or too late while sending messages. When the right message lands in the message box at the right time, it takes little to change the mind of the customer. Send messages using automatic triggers so that you knock the customer at the right time. Statistics prove that the effectiveness of bulk SMS sent in the morning is the highest. SMS messages sent in bulk need to follow the legal constraints. Customers who opt out shouldn’t receive messages.