When it comes about deciding which one is more effective for business marketing, social media or text message; you get confused. Both choices look equally lucrative and impactful. If you ask others, then also there is mixed opinion. What to do then? Which one to choose? This blog compares both the options to know their strengths and limitations over each other.
Experts say that they create an excellent synergy of used together. However, if you have a budget constraint, then you need to make a choice.
The more customers you touch, the higher the conversion rate is. As far as text SMS marketing is concerned, almost 98 percent of messages are opened within three minutes of receipt. A social media post is read and seen by merely 11 percent of recipients. Moreover, SMS is personal in nature. People feel safe about it. A social media message is public. Hence, SMS wins the race in reaching targeted customers effectively.
Other than reach, customer engagement is another important criterion. SMS grabs the attention of the reader and keeps him fully engaged until he reads the text. Since it is direct and personal, it is impossible to ignore the SMS. To read the message on social media, the customer has to login first. Statistics say that around 50 percent of people check their social media account daily. Rest all are occasional users. Hence, in customer engagement also SMS is far ahead than social media.
The whole purpose of marketing is to get more customers. Hence, you must weigh the two options. Studies indicate that SMS is very useful in creating awareness as well as converting the interested customer into a buyer. Around 23 percent of people choose the product or service after knowing about it through SMS. It is awe-inspiring rate. Social media stands far behind with a conversion rate of hardly 2 percent. Thus, SMS Services is better when you want more customers.
Ease of use
Customers don’t have to put any special effort into reading the text message. Hence, the effectiveness is high. To read a social media message, they have to open the account which may not be possible all the time. Hence, SMS wins at this front also. In short, SMS emerges as the better choice when one wants to expand business by reaching more consumers. It is a cost-effective, easy, and incredibly usefuloption than social media marketing.