The Pivotal Role Of Bulk SMS Marketing In The Fashion Industry

  3/26/2019 1:48:04 PM

The fashion industry is one of the most dynamic industries where trends come and go with the changing seasons.

Every year there is something sensational that captures the minds of people for some time and fades away with the same pace.

However, a fashion business aims to attract as many customers as possible. In such a dynamic industry, speed to connect is critical.

Thankfully, modern technology brings a long array of system-based touchpoints. Bulk SMS is an example. It is a fast and reliable method which can make the task of customer communication unbelievably simple.

Why is bulk SMS so much important in the fashion industry?  What is so special about it? Let’s understand.

Bulk SMS can grab the off-the-cuff buyers

Since people use mobile and other devices to search the outlet or brand, the bulk SMS campaign takes the benefit of an impulsive purchase.

Not only such buyers open the SMS but also add the item to the cart and check-out. You should not forget that on-the-go shopping is always fast-paced and instantaneous. Hence, a well-timed SMS still hits the Bull’s-Eye!

Stay connected

Using a bulk SMS campaign in the fashion industry is an effective way to stay connected to the customers. Also, it keeps the customers connected to the brand.

A seasonal sale or new release communicated timely generates sales leads. Rather than customers browsing the items, you keep them updated with the latest arrivals.

The customers feel a strong relationship with the brand.

Retain customers

It is easy to acquire new customers, but it is difficult to retain them. It is true with every industry, including the fashion industry!

When you use a bulk SMS service in the fashion business, you build a live communication channel with the buyers. It enhances the possibility of their retention.

Modern tools such as integrating Artificial Intelligence tools with bulk SMS marketing strategy improve the possibility of retaining customers further.

Lure the customers by sending offers

Everyone loves to avail offers, discount coupons, and gift vouchers. Also, the old customers expect something in return for their loyalty with the brand.

By sending them SMS at the right time, you can convert a one-off customer into a return customer. The SMS is short, to-the-point and instant. Therefore, the impact is quite high.

Online shopping is an exciting experience, and bulk SMS makes it furthermore exciting. Use it to add new dimensions to your fashion business.

 

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