Every business, big or small knows the immense potential of mobile phone, a tiny device that has become an integral part of modern life.Amongst the long list of uses of a mobile phone, it’s used as a useful marketing tool is prominent. As a car dealership business owner in India, you want to take benefit of the boom in mobile proliferation to make customers know about you.
However, it is essential to derive the right SMS marketing strategy to extract the maximum juice. Here are some valuable tips.
Use the mobile number of customers with privacy legislation
The best way is to initiate an SMS and ask customers to opt-in for receiving your messages. Thus, you have a legal basis for using the number for further communication. However, for potential customers, you have to send the messages the first time and then give an option to opt out. Thus, you do not get into legal complexities.
Be careful about the SMS text
SMS text or content is the next area of caution. You are supposed to send messages about the business you are concerned with. Never use it for promoting the products of your allied businesses or business partners. For example, it is incorrect to promote particular brand of car batteries if you are a car dealer. Let the SMS restricted to your services only. Do not forget to include the name of the company.
Try to add value by developing an SMS marketing strategy
Most of the time, business take the concept of SMS marketing wrongly. They consider it selling and become quite pushy while formatting the text. As a car dealership business owner, you would like to win their loyalty as well.
Hit the right customers if you are sending personalized messages
Would you ever go to a car dealer if the SMS text received by you addresses you as Mr X when you are Mr Y?You won’t do that. The sweetest words a person hears is his or her name. A small technical slipup will spoil the whole purpose of the marketing campaign.
Hit the right target audience
When you want to send messages to potential and existing clients, hit the numbers that belong to your segment. There is no point in bombarding a mobile number with marketing messages about a brand that the customer is not interested in. It is a waste of efforts. These tips help to derive the perfect SMS marketing strategy.