Bulk SMS facilities are definitely quite beneficial for various sorts of businesses. This is the reason why there is no dearth of companies or service providers that offer the facility of bulk SMS. As a matter of fact, there are many types of bulk SMSes that can be talked about, and each one of them serves a certain purpose. Some SMSes are used for promotional reasons, while some are used for transactional purpose. But, what are transactional text messages?
Well, transactional SMS is a kind of text message which is sent by a company to their existing customer, such as banks, insurance companies, etc. It is important to mention that here the recipient of the SMS is already a customer of the company, and not a potential customer. So, the purpose of the SMS is to update or remain the customer about anything related to the product or service the customer is using. This is the reason why transactional SMS can also be sent to numbers in the DND list. Nowadays, there are many sectors that are making use of such facility. Let’s know a little about them.
Types of industries that are using transactional SMS facility
As per the survey conducted from the March 2015 to 2016, the results show that banking sector is the largest user of this facility. It is also important to mention that the customers also prefer banking industry as the most reliable one when it comes to receiving transactional text messages.
Also Read - Difference Between Transactional SMS and Promotional SMS
As per the reports, 67 percent of the customers prefer receiving transactional SMS from banking and financial companies. No doubt, most of the SMSes are related to their bank account activities and transactions’ alert. The SMS we receive on our phone whenever money is debited from or credited to our bank account is one form of transactional SMS.
You might have received text message alerts from retail store companies just after you purchased something. So, shipping details and purchase confirmation are such messages. Almost 64 percent of the mobile users prefer this sector.
In this case, 55 percent of the customers are okay with receiving transactional SMSes. Flight status, delay SMS, hotel check-in SMS are such examples.
Restaurant and delivery SMS
Once you receive a product which you had ordered online, you get an alert on your phone in the form of SMS. In addition, you also get notified by an SMS when your table in ready in the restaurant you are visiting. Here, 55 percent of the users are fine with this form of SMS service.
Alerts related to automotive maintenance is one such form you can consider. 44 percent of mobile users prefer receiving transactional SMS in this case.
We often book cabs through mobile apps, and when we do, the company sends a text message containing the status and the details of the cab. In this case, 39 percent of the users are fine with such messages.
This is the least liked industry sector, where only 35% of the customers or mobile users give their consent for such SMSes.