Why is text messaging good for Ecommerce business?

  5/15/2019 12:26:59 PM

The world of Ecommerce is exciting. Hundreds of new online businesses are launched every month. People around the world are crazy about online shopping and there are valid reasons behind it. Nobody has time nowadays to go to conventional shops and search for the stuff. Browsing it on the Internet is more convenient than that. Especially the young generation prefers online shopping over traditional shopping. When there is a lucrative opportunity, there is fierce competition as well. Ecommerce business is not an exception either. In this background, you have to be proactive in reaching the target audience to reap the maximum benefits.

For that, you need to use effective digital marketing tools that drive traffic and conversion. Text messaging is one channel that earned great popularity in recent times.

Reasons for the effectiveness of SMS in Ecommerce

SMS or text messaging is a tool that has been popularly used by businesses for promotion. Ecommerce business isn’t an exception to it. If you are planning to make it a part of your marketing strategy, then you must know why it should be part of your SMS strategy?

Here are some reasons.                                  

  •  It has a broad reach. Despite of other avenues, most users still prefer texting.
  • It is engaging. Statistics say that the opening rate of SMS is 98 percent which is far better than Email (30 percent). Moreover, it is personal, appealing and authentic.
  • SMS is efficient. It is short yet communicates the message effectively. Personalized messages give a special feeling to the recipient. It is very much crucial for Ecommerce business.
  • Mobile users search and find out information about your business as soon as they receive SMS. It is like a reflex reaction.
  • SMS builds trust in your Ecommerce business.

The three ways you can connect with customers

  • You can broadcast to an audience
  • You can personalize the text and notify a custom message
  • You can establish a two-way communication

However, it is essential to check the anti-spamming rules. In the majority of the countries, the first two categories need confirmation and opt-in by the customer. Whether it is a structured, long-term marketing initiative for brand building or a one-off marketing initiative, SMS marketing can be useful in both scenarios. Once you begin using it, keep on refining the strategy as an ongoing process. It will bring more efficiency and usefulness in the future.

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