When you are a business owner, it is essential to explore every possible platform to promote and advertise your business.
In recent years, many new business marketing tools have been emerging in the market. One of these is WhatsApp. Though it is social marketing and messaging software, nowadays people are making smart use of it for boosting their businesses.
Why Use WhatsApp For Business in Your Marketing?
Statistics say that billions of users are using WhatsApp today. And more than 70 percent of them connect to businesses using that. Since more than 98 percent of messages in WhatsApp are opened, you can ensure assured visibility.
Are you an entrepreneur? Do you want to use this for your business? If yes, then here are some tips for that.
Make use of WhatsApp Web
Not just your mobile device, but you can use WhatsApp web. It works like an extension to access your app’s account from your PC.
You can connect your mobile app to your desktop or laptop.
Share a Link to Your Store
Other than your official WhatsApp number, you can share the link to your store and products using WhatsApp.
All you need to do is come up with a catchy line and then put the link in your store below it.
You should promote the business using WhatsApp
WhatsApp Business is an excellent promotional platform that can tap untapped customers. You can send promotional and informational content to them. There is an excellent tool known as the “Broadcast” tool. The best part is that you do not breach privacy.
As a business owner, you can be assured that you target only interested leads. Since the clients have given you their number, it means they are interested in what you have to offer.
Earn User Loyalty
According to experts, business owners can generate more customer loyalty than other platforms existing on social media.
Send Interesting Content
If you’re using WhatsApp regularly, you know very well that this tool used for broadcast information isn’t always accurate.
It is the reason some people may not open messages if it comes from an unknown number, or they will not even believe it is offered on the app. It is the reason you should think carefully before sending messages to your customers.
Therefore, you should send content related to your product or niche.
Thus, WhatsApp can become a great tool to boost your business in the competitive world.
Also read: The Importance of Building Trust in WhatsApp Marketing