Over the years, using WhatsApp to drive business development has gained steady attention across initiatives worldwide. Presently, WhatsApp is the top messaging app in 133 countries around the world. WhatsApp is also termed as the easiest and most efficient route of encouraging customer engagement or providing customer support to ensure a better user experience. For those curious readers and genuine answer seekers, this blog will help to learn how to get approved for WhatsApp Business API in 2024.
What makes WhatsApp API different from the WhatsApp Business App?
While both of these tools seem to have similar functions, and have been developed to aid business communication, API delivers more refined attributes. WhatsApp Business App on the other hand is a free option created for small businesses, unlike WhatsApp API which is a paid service to integrate large businesses. WhatsApp Business API helps businesses create a more personalised communication flow that performs best for their clients.
How to Apply for WhatsApp Business API
With business management, things can get messier, so keeping a close eye on the various customer-centric processes on WhatsApp API is presumably the best approach.
1) Select Application Route
There are two modes to get started with registering for WhatsApp Business API:
While the official website of WhatsApp Business API presents the option to sign up instantly, the approach is not particularly efficient, especially if you manage a medium-sized company.
Integrating with a WhatsApp BSP will better help you get authorised faster and with significantly less labour on your part.
2) Provide Basic Information
After selecting your method of approach, you will be asked to provide certain basic information about your company as well as your intentions to join WhatsApp API services to gain brand approval which may take a maximum of 3 weeks.
3) Activate Phone Number
Once your brand is sanctioned, you must provide certain mandated information to activate your phone number. You can use a new number or an existing one. However, if it is new, you need to register the number with WhatsApp Business App, first. To proceed with the activation process, you need to further provide your phone Customer FB Business Manager ID, WhatsApp Business account number, name, and region for your app.
4) Complete Verification
Finally, you must complete Verification to check that your company is legitimate and suitable for API access. After completing these easy steps, you'll be ready to use Business API to streamline customer communication and propel your business to the next stage!
Conclusion
Applying for WhatsApp Business API is not an instantaneous process, but with the support of the right provider, it can be a smoother experience. Additionally, the value you will be able to gain from reaching your leads and clients where they feel most satisfied and in shorter response terms is undoubtedly worth the patience. So, whether you wish to use WhatsApp marketing to yield leads, deliver efficient customer service, or motivate user engagement utilising a combination of live agents and bots, a WhatsApp integration API is the best option to choose.
Also read