WhatsApp is a powerful tool, which can be used for promoting a brand, service, or product. You can use it to reach a large audience, and you can develop bonds with customers. You offer them product catalogs, you can collect orders, and you can provide customer care.
Do you want to run a successful WhatsApp marketing campaign?
Here are 10 important tips to do it successfully.
#1 Make use of group chat effectively
Group chat is a great feature of WhatsApp. With it, you can send a message to many people that are your customers. On the same group chat, you can also receive their feedback or insight.
#2 You can offer Customer Service
Customer service is an area that the majority of SMEs struggle with. But this challenge can be overcome by using WhatsApp. Customer queries can be resolved and addressed easily. You can offer personalized customer service by offering multimedia content.
#3 Ask for Feedback
When you drop a WhatsApp message to your customers, you can get a good response. Statistics say that people get annoyed by frequent calls for feedback. Instead, they can give feedback on recent purchases using WhatsApp easily.
#4 It helps in establishing personalize communications
When you use WhatsApp marketing in the best possible way, you can make use of it for personalized communications. It is especially useful for people owning small businesses. Faster personalized communication is possible by using WhatsApp.
#5 Make use of the Status feature of WhatsApp
Status and Status updates are unique features of WhatsApp. People love and use the feature often. People can use it for the benefit of customers. It an be used for sharing coupons, discounts, and promotional codes.
#6 WhatsApp call feature
WhatsApp call feature is a powerful feature of WhatsApp. If a customer faces some issues with using a product, it is possible to call them and explain using this feature. It is part of good customer service.
#7 Partner with other businesses
WhatsApp can be used effectively for collaborating with businesses or influencers in the niche. Thus, a business can reach a wider audience. To communicate with multiple customers, group conversations can be used.
#8 You can create ‘Quality’ Content
Marketing strategies cannot achieve success without quality content. WhatsApp can be used for generating quality content.
#9 One can use Third-Party Analytics
Analytics is an important aspect of WhatsApp’s marketing strategy.
#10 Segregate your audience
Segregation of customers is possible using WhatsApp.
Also read: How to send WhatsApp bulk Broadcast without getting Banned?