Do you know which social media app is being used by more than 2 billion people across the world? And which has become an inevitable and unavoidable part of everyone’s life? Yes, you guessed it right. It is WhatsApp.
This messaging software has traveled miles ahead and it is far more than just a social media platform.
Experts say that due to its growing popularity and the addition of WhatsApp Business, it has become one of the potential avenues for people, brands, and companies to interact with existing and future clients and customers.
WhatsApp Marketing – Communicating using WhatsApp
Every consumer expects convenience while engaging with clients. According to research, there are e over 500 million WhatsApp users in India. It is the top-ranked country in terms of audience size. No wonder, you should consider business marketing on WhatsApp!
WhatsApp marketing can be defined as the effective way to market your product or service to your target market. One of the top benefits of WhatsApp marketing is improved brand positioning because you connect people via personalized messaging.
WhatsApp allows users to forward customized updates and business promotions. With some interesting functionalities such as push notifications, group chats, and broadcast lists, you can use WhatsApp Business to build better customer loyalty.
WhatsApp Business is fast, secure, and cost-effective
In the high-speed digital environment today, audiences can expect prompt responses from businesses. WhatsApp Business can empower you to deliver the message on the same day to your customers.
WhatsApp’s end-to-end encryption and authentication keep all the conversations protected and private. There is a business account verification procedure that adds to the credibility of the user. When the business profile is verified, the audience assures that they are in touch with a legitimate brand.
A wide demographic connect
WhatsApp has users spread across the whole world. Due to its simple functionality, WhatsApp Business has a wide demand. WhatsApp allows users to connect with any user around the globe, irrespective of their gender, age, or location.
WhatsApp Business promotes pesonalized communication
Using WhatsApp Business, it becomes very easy to establish personalized communication with customers. It offers a wide spectrum of communication options to explore. WhatsApp enables people to message and deliver all kinds of content such as images, videos, gifs, PDFs, and much more. Moreover, it is possible to segregate the audience into different groups depending on their preferences. This way, you can conduct customized communication and boost customer loyalty.
Also read: 10 Tips for Running a Successful WhatsApp Marketing Campaign