How Bulk SMS Can Be Useful For FMCG Industry

  8/5/2015 8:31:11 PM


SMS Advertising For FMCG Industry


FMCG Industry has such a diverse bandwidth of people to communicate with on a 24x7 basis.

Be it customers, dealers, vendors, retailers or employees, they all form part of the bandwagon that an FMCG company has to juggle and balance to keep its wheels running smoothly.

In such a scenario, Bulk SMS is a direct, precise and potent tool for updating information about product innovations and happenings to customers, dealers and vendors and empowering all stake holders to fetch desired information on the run. After all nothing reaches an individual more directly or personally than an SMS message.

  • Send updates to all Dealers, Vendors, Retailers & Employees.
  • Create product-wise database of potential customers.
  • Integrate SMS in existing/new applications like ERP, CRM, etc.
  • Promote New Product launches via messaging campaigns to all customers.
  • Launch SMS based lucky draws
  • E.g. SMS PRODUCTUNIQUE_CODE to 56677 / 56070
  • SMS Based Market survey
  • Take a dedicated SHORTCODE or LONGCODE as a new touch point for all customer queries. Queries can be generated as per requirement.
  • Customers can register complains via a single SMS at single point.
  • Information-On-Demand via SMS for customers, employees, vendors, retailers, distributers, etc.
  • Launch Contest, Game or Quiz around a Product or Event to build publicity and customer interaction.
  • Organize Opinion Polls or voting among customers or employees and get instant results.
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