Features and Benefits of Bulk SMS Services

  1/8/2016 5:21:04 PM

Features and Benefits of Bulk SMS


SMS is a useful medium when you want to promote your products or services to people. It can effectively communicate it to a large customer base without any hassles. SMS service is not only efficient but cost-effective as well. Statistics say that the opening rate of SMS is much larger than Email. Typically, 90 percent of the messages are opened within two minutes of receiving.  Hence, entrepreneurs have started using SMS service for the benefit of sending bulk SMS.

Automated software modules pick the numbers from a list and send a customized or uniform message in bulk.

What are different types of bulk SMS?

Based on the nature of the SMS, it can be categorized into various types:

  • Promotional messages to endorse or advertise a product or service to many people at a time.
  • Transactional messages are sent to bulk customers informing about a particular transaction, e.g., premium payment, debit or credit amount, payment acknowledgment and so on.
  • International messages are sent across the boundary.

How are bulk SMS sent?

A bulk SMS service provider brings the necessary infrastructure and technical competence for sending messages to the recipients. You need to hire service and explain your requirements in detail. The standard SMS size is 160 characters. Though it can include pictures, sounds, and videos; bulk SMS is used for character messages only. An SMS server is a high-capacity computer system that can be programmed to send multiple messages in one go.  It can be the same message to many people or a personalized message for an individual. In both cases, the SMS sending software uses a database to collect the relevant information.

Features of Bulk SMS

  • In general, the maximum length of a bulk SMS is 160 characters.
  • It can be sent by the service provider directly or clients can also send it using the portal allocated to them. The login credentials are given to the users by bulk SMS provider. Clients are supposed to pay some fixed money to access the client login.
  • Though minimum 50K messages can be sent when you share a bulk SMS contract, it is possible to negotiate the terms and conditions.
  • Bulk SMS is primarily for informing customers about something.


  • Scheduling the messages for automatic sending is possible.
  • Just by pressing a click, one can send messages to thousands of clients instantly.
  • It is a cost-effective communication channel.

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