Mistakes to Stay Aware Of In Bulk SMS Marketing

  2/27/2018 10:46:01 AM


You expect outstanding results from a bulk SMS marketing campaign. Yes, it is indeed one of the best and most effective marketing techniques today. In the cutthroat competition and blazing pressures of managing top and bottom lines, you need better techniques to show your existence in the market. Using this method you can promote the services and products to a widespread audience. Since SMS is one of the most reliable and quick communication methods in the contemporary time, every entrepreneur finds it suitable.

However, in many situations, bulk SMS campaign turns out to be a devastating experience. People do not get results up to the extent they expected. It happens because entrepreneurs commit some mistakes committed while conceptualizing and implementing the campaign. Here are some mistakes committed during bulk SMS campaigns.


What are the common mistakes?


  • You do not send messages in an organized manner. Either the idea of the message is not clear, or it doesn’t effectively present the objective.  The language of the message is not precise and concrete.  The language does not appropriately explain the purpose. Hence, customers don’t find it interesting, engaging and useful.


  • Your message doesn’t get transmitted in the minds of the readers. There should be some magnetic words like ‘free’,  ‘pleasure’, ’profit’, ’help’  and so on. These words support consideration, and you establish a connection by using them. If the message doesn’t contain all this, then it is not effective at all. You can’t effectively promote products or services if the words are not chosen well.


  • The message does not hit the right target at the right time. Earlier, it was not possible in bulk messaging to control the sending time. However, the modern software can be configured in such a manner that the majority of the customers receive SMS during the convenient hours.


  • The message is not concise and specific. If it is general and vague, then the whole impact is lost. When explicit and direct words are used, the message becomes impressive. Readers tend to ignore vague messages.


  • Call To Action is not appropriate. Believe it, the majority of bulk SMS campaigns do not yield good results just because there is no precise and unambiguous CTA.  The bulk SMS service provider has to be instructed accordingly. It is better if the text is discussed with you before it is broadcasted.


  • A business message has to be formulated by experts who know the strength and importance of it. The message should include the necessary information that you want to convey. Use of words like ‘Please’ and ‘Thanks’ will make it formal and polite.


  • When SMS doesn’t give a valid reason of why the sender is included in the SMS sending list, it is an annoying thing for the receiver. Hence, a good message underlines the basic reason.

If you keep these important things in mind, then the bulk sms services will yield great business benefits. It is an incredibly powerful business tool. The only thing is; it has to be used well.

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