Ten Best Tricks for Mapping SMS Marketing

  7/3/2017 11:10:11 AM


Tricks for Mapping SMS Marketing


Everyone is mobile-addicted these days. SMS marketing is a great strategy to stretch your brand’s potential. It gives the company a chance to show their brand’s prospective and drives promotions. It is a traditional method of marketing, but it is still considered to be an effective way to reach your potential clients. Let’s take a look at the prime rules to keep in the tab while doing SMS Marketing :

  • Select the right time : You should spend some time on the lifestyle and behavior of your target audience. There is no use of running SMS marketing campaign if you are brand-texting them at an odd time. And yes, don’t forget to mention your Brand name.
  • Content : If content is the king, then context is the queen. Don’t try to write long messages, tell everything in a couple of lines. It will take hours to write, edit and re-edit those lines but you have to do that. Please also ensure that the message is connecting.
  • Start with an offer : It is a brilliant idea to send discounted offers to your target audience. This step will make them recall about you first, if they are even planning to go out for shopping on the weekend.
  • Be engaging : Craft your message with a customer- centric approach. You should have an excellent outlook for your clients.
  • Always be valuable : Put yourself in the shoes of the customer and try to find out what kind of value you are offering to them. Your message should spread happiness when the mobile buzzes.
  • Call to Action : Instant response creates the sense of urgency amongst customers. Use relevant keywords to grab the customer faster.
  • Cost-effective method : You don’t need to make a large investment for SMS marketing. It is reasonable charged in the market. All you have to do is to build a decent SMS marketing campaign.
  • Branding : SMS marketing will do promotions for you. It will fetch the client who is not on social media. Show your creativity and marketing skills in designing the campaign.
  • Add your contact details : You can give your direct number to your client. It will give a direction to your customer.
  • Track and leverage : After the campaign finishes, try to track your campaign. Then, note down the weak points and don’t repeat for the next time. 

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