Fast moving Consumer goods are goods that are consumed on a daily basis. As the name suggests, these items get consumed once bought, and their turnover is substantial. It is very much important that the infrastructure that supports an FMCG business is state-of-the-art and fast.

As the market for FMCG goods is increasing with enormous speed and strong MNC presence is seen in the sector, one has to be on the toes to make the efficiency by taking help of technology. Communication is the backbone of every business, including the FMCG market. You need to be the first in informing the customers about what is new for them in your kitty.

To achieve a faster and more reliable communication channel, you can make use of bulk SMS.

How is bulk SMS beneficial in an FMCG business?

• When you are into FMCG business, you need to communicate with a lot many people. To do it effectively, speedily and impactfully, you need smart tools such as bulk SMS.
• A quick update or a piece of information or a reminder; you can deliver it instantly at a click of a button.  Use SMS to popularize the products, communicate about schemes or anything at one go.
• SMS gets delivered at a blink. Moreover, the opening rate of it is very high as compared to the other means like calling or sending an Email.
• It is cost-effective. The cost of sending one SMS is ten times cheaper than other methods.
• You put your business as technically advanced in front of the customers and business partners.

Thus, it makes a big difference in the FMCG business.

One-way or interactive; SMS is always effective

SMS can be used in two ways. Either you can push SMS that is just for information, or you can send interactive messages that establish a communication channel between you and your customers. In one-way messages, you give them updates on new arrivals, new material, latest offers, and new launches. Both ways, SMS benefits the FMCG business.

When you choose an SMS service provider, you must check the technical capabilities and expertise. The more advanced technology is used by the provider, the better service you get. When the service provider understands the needs of FMCG companies, you get an easy to use bulk messaging interface which will help the overall smooth transaction process.

An end to end SMS solution helps in reaching customers timely and providing them information about your business.