According to a recent research, it is found out that average smart phone is checked by its user for a whopping 221 times a day. For traders and other entrepreneurs, this is really convincing information to explore SMS marketing world. SMS marketing helps all types of businesses to attain their sales targets. 

High response rate

The beauty of Bulk SMS marketing is that it is really cheap and the response rate is also high. The average open rate in SMS is 80 percent to 90 percent which is a way much higher than conversions through emails and social media sites. It is seen that 98% of the SMS being received are read within 3 minutes of their delivery. That’s a really good sign for the business owners who are new and looking to involve as well as invest in this type of marketing channel.

 

Higher reachability

SMS marketing do not need internet which helps it to even run businesses which are totally offline. You can even connect with bulk SMS service provider for using SMS Marketing for promotional activities than it would surely be reaching more active customers than various other media. This proves of a great help in sales, and the difference can be compared within short span of time. 

 

Easier to access and shorter message size

The right frequency of messaging and updating is of utmost importance as this will equip business owners with more customers. No one likes his/her mobile phone to keep buzzing every now and then, eventually they will unsubscribe to your testing network and it will turn into your opportunity loss. The size of the SMS is too short and thus the selection of words should be done wisely to attract more and more future customers. Customers are always interested in businesses which have a high response rate and are actively participating in their working with their customers. 

 

Easy sales follow-ups

Texting your prospects for sales follow-ups or messaging your customers for after sales support or on festivals can help you on your next sales.

 

Moving Forward

This type of SMS marketing strategies is used by almost all the leading businesses today, and as a result they are successful in maintaining and improving their sales to a great extent. 

 

Thus we can say that SMS marketing is a vital tool in the present era to reach out more prospects and customers in your industry and domain to increase sales drastically.