Do's and Don'ts for Success in Bulk SMS Marketing

  10/3/2017 1:02:09 PM

Bulk SMS marketing campaigns can provide you multiple advantages like personalisation, auto-response, triggered messages and trackable calls to action.


Here we have listed the important do’s of Bulk SMS marketing campaigns

  • Do make sure you fulfil with the applicable data and privacy security legislation as well as required regulations.
  • Your mobile marketing messages must contain your individuality and an official contact address.
  • Make the commercial terms of your SMS message understandable to the recipient.
  • Provide an opt-out or unsubscribe in all messages you blast in bulk.
  • Making sure you ask all your recipients to opt in to your messaging, at the time of data collection.
  • Asking an opted-in recipient to text YES in return on the receipt of their 1st Bulk SMS campaign can assist in setting-up the relationship and overall user engagement.
  • Considering sending customary, cyclic opt-ins to re-establish that a recipient needs to carry on to receive your messages


Do consider which marketing interactions are paramount to text messages

  • Better suits in booking, cancellation and fixing appointments 
  • Suits seasonal promotions like Christmas, Valentine’s day or Mother’s day
  • Performs well for product launches and company announcements
  • Regular promotions and also used in competitions


Here we have listed the important don’ts of Bulk SMS marketing campaigns

  • Your SMS message is only allowed up till 160 characters, so make your message short and snappy and don’t forget the unsubscribe message
  • Remember, universal text languages permits for abbreviations, so use this advantage
  • Don’t forget the Call to Action. Even if you are sending a follow-up SMS message.  As by including a call to action it will assist in driving quick response and improve user engagement
  • Don’t send an impersonalised or unprofessional SMS text message
  • Don’t be insensitive with the timing of your SMS message, consider the Bulk SMS timing as per the multiple recipients’ locations and time zones


Don’t waste your promotional messages and always use the below three mentions

  • What is the promotional offer in short
  • When do they require to act
  • What ought they do subsequent to message


Key Takeaways

Always do remember that mobile is a personal space. So you need to respect this fact and take care of your mobile marketing strategies. Also, take care of the timing, overall frequency and content of your messages.

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