SMS marketing can be a highly effective tool for businesses looking to reach and engage with their customers. However, it's important to follow best practices to ensure that your campaigns are effective and impactful.
Here are some do's and don'ts of SMS marketing:
Do's:
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Do keep your messages short and sweet
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Do personalize your messages
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Do segment your audience
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Do obtain explicit consent before sending messages
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Do measure and track the success of your campaigns
Don'ts:
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Don't send too many messages
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Don't send irrelevant messages
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Don't send messages at inconvenient times
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Don't use aggressive or spammy language
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Don't send messages without obtaining explicit consent
By following these do's and don'ts of SMS marketing, you can ensure that your campaigns are effective, impactful, and well-received by your customers.