SMS marketing can be a highly effective tool for businesses looking to reach and engage with their customers. However, it's important to follow best practices to ensure that your campaigns are effective and impactful.
Here are some dos and don'ts of SMS marketing:
Dos:
Do keep your messages short and sweet
Do personalize your messages
Do segment your audience
Do obtain explicit consent before sending messages
Do measure and track the success of your campaigns
Don'ts:
Don't send too many messages
Don't send irrelevant messages
Don't send messages at inconvenient times
Don't use aggressive or spammy language
Don't send messages without obtaining explicit consent
By following these dos and don'ts of SMS marketing, you can ensure that your campaigns are
effective, impactful, and well-received by your customers.