Get ready for new business promotion in 2019 via Bulk SMS campaign

  2/12/2019 12:23:03 PM


Promoting your business using bulk SMS service is lucrative. With efficient and reliable SMS service providers emerging into the business scenario with every passing day, it becomes easy to hire one that can fulfill your requirements. Now reach your customers in a blink without spending exorbitantly and take profitability at higher planes. It is a communication medium that gives an astonishing 98 percent open rate. The estimated click-through rate of the bulk message is around 40 percent. As mobile phones become an integral element of life, the relevance of the bulk SMS campaign further increases.

How will you extract the maximum juice by using bulk SMS in 2019? The blog explains.

Invest in the best tool in 2019

It is not a smart move to use a single marketing channel for business promotion. You should not leave any means to reach out to your customers (existing and potential). When you want to make the best use of the bulk SMS campaign, it is essential to use the best tool. A multichannel tool that uses email, voice and bulk SMS through an integrated platform will be better. It will bring down operational costs significantly.

Send personalized messages more in 2019

The sweetest sound to a person’s ear is the sound of their own name! A personalized message always has a more profound impact than a generic one. However, is the personalization only including the name in the SMS text?  It is not all. When a person receives a message that is not just individually addressed to him or her, but also based on the individual preferences; the impact is high. The probability of his responding to the call-to-action is very high. Therefore, make use of personalized messaging as much as you can in the coming year. It is important to classify messages based on different demographic parameters and send micro-targeted messages. If you do it, then the YOY growth figures will be astonishing at the end of the year.

Strike when the iron is hot

Timing is critical when you run an SMS campaign. Studies say that within the first five minutes, more than 95 percent messages are opened.  It makes SMS the most effective mode of communication. Hence, it is furthermore critical to send a message at such time when the probability of opening it is the highest.Plan your message well and reap superb benefits.

Have great profits in the year 2019!


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