Bulk SMS is quite popular amongst marketing managers nowadays. It is an easy, convenient and effective tool to reach many customers in the minimal time. The read ratio and response ratio of SMS are always high. Hence, you can rely on it. Whether it is spreading awareness of products and services or informing the customers about the latest schemes and promos or launching new products; bulk SMS services guarantees 100% response rate. For Ecommerce businesses, service providers, manufacturers or marketers; it brings value for money. Besides all this, it is a comparatively low-cost marketing tool. Hence, it can be used extensively without making a dent in the bottom lines.

How does it achieve exceptionally high response rate?

Well, there are many things that make SMS better and superior to other modes of communication.

Reliability

SMS service is considered one of the most reliable services. The success rate of its delivery is almost 100 percent. Moreover, it has been found that more than 80 percent of SMS texts are read by the customers. Since the read ratio is high, naturally the response ratio is also equally high. SMS service providers offer robust SMS sending gateways that keep on retrying until the SMS gets delivered. It is possible to get SMS delivery report to keep a check on the reliability. Hence, the service providers are keener to maintain it at highest possible levels of efficiency.

High attentiveness for SMS

SMS is delivered on the handsets that are always accessible to the users. Hence, it is impossible that the message gets ignored. Moreover, the mobile handset has become an almost personalized device. Hence, everyone is alert and conscious about the messages received. Hence, the SMS sent by a service provider, manufacturer or marketing company drags immediate attention of the reader. The high attentiveness of SMS makes it a powerful tool to establish a communication channel between the consumers and the business.

It can be scheduled to deliver in the convenient hours

The biggest benefit of using bulk SMS is that you can schedule it to the time convenient to the receivers. Since it is a fully-automated system, there are no hassles in doing it. If the receivers belong to a different time zone, then the push SMS can be configured accordingly. Moreover, the SMS can be personalized based on the user profile.

All these specialties make Bulk SMS a 100% successful marketing tool.