In the backdrop of the Covid19 pandemic and lockdown situation worldwide, there is a higher emphasis on digital activities. Gone are those days when one had to go to the banks and financial institutions to transact. Now, it is possible just at one click. Banks are using and promoting mobile banking, net banking, and other digital platforms because they increase efficiency and convenience.

A smartphone is not merely a communication device but it has turned into a personal communication channel. Banks are the smartest entities that recognized the incredible potential of mobile phones. They make use of SMS marketing to increase interaction with the customer.

SMS channel has transformed a bank into a total personal financial destination. Thus, it can be used for intimating customers about transactional information, sharing information, and so on.

How does bulk SMS service help the bank sector?

• It is simple, and cost-effective- It makes SMS the ideal communication channel for a fast exchange of information. Whether you use it for transactional information or business promotion, it is always pocket friendly.
• It is feasible- When you want to connect to a large number of customers, there is nothing more feasible than the SMS. Statistics say that it is more efficient and effective than transactional email services. The rate of receiving and responding to an SMS is much higher than email or any other communication channel.
• It is convenient- Banks need a simple and convenient medium to connect to the privilege of customers for immediate resolution. Text messages give an option to respond in real-time. As compared to the web interface, SMS is a much more convenient and quicker interface. Notifying people about fraud, credit, and debit transactions, change of account, or any other banking operations become easy using bulk SMS.
• It reduces the workload- It is possible to automate and schedule various activities using bulk SMS mechanism. You would have required an additional workforce to do all these tasks if you do not make use of bulk SMS. Thus, it is the best way of doing more work with a lesser number of employees.
• It makes the customers happy- Information is important when there are financial transactions involved. Bulk SMS keeps the customers informed and makes them happy. This innovative tool has changed the way banks serve their customers.

Bulk SMS is widely used by banks and financial institutions to provide various services to the customers. Professional service providers offer good-quality SMS services to their clients.