How to Do SMS Marketing Right: Tips for Successful Text Campaigns

  1/22/2020 4:47:07 PM


Texting is popular because of its highest success rate and engagement levels. Experts rate it highest in terms of opening ratio. It is estimated that more than 90 percent of messages are read within three minutes of receipt. Not only that, SMS is the favorite mode of communication. People like to contact support via SMS instead of using voice or other channels.

So, whether it is status alerts, transaction confirmation, or appointment reminder, sending it through SMS marketing is the best way. As far as SMS marketing is concerned, it brings fantastic results and high profitability. What should you do to extract the maximum juice from the marketing campaign?

Here are some tips.

Seek permission first

It is essential to obtain permission to send text messages. Not only that, you must give an unambiguous opt-out mechanism as well. If you don’t do it, then it could result in categorizing your brand as a spammer. It will cause irreparable damage to your brand. Violating the law would lead to massive legal fees.

Timing of message matters

You need to check the daily habits of the audience before sending marketing messages. When are they feel comfortable to read messages? Studies say that Mondays are the lowest response rate. You should avoid standard business hours between 10AM to 8PM.

Market segment

Do you have the same marketing communication for an existing, loyal customer and a new visitor? Surely not. The same logic applies to text marketing also. There has to be separate marketing communication for each market segment. By doing this, you ensure that each user gets valuable and relevant content. 

Your marketing team will decide the content and tone of the message. Customer profile data can be used for sending personalized messages, birthday promotions, new customer discounts, or location-based marketing campaigns. Studies say that the possibility of customers opting out of the SMS campaign is less if they feel that the message is exclusively for them.

Check open and click rate

When you run a marketing campaign, you check the engagement rate. It gives you an idea about the profitability and effectiveness of it. The SMS marketing campaign should also be evaluated in the same way. You must know how many people received the text? How many opened it? How many responded to it? How many opted out? These tips will help in deciding the success of an SMS marketing campaign.

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