It is a known fact that SMS Marketing plays a key role in promotional campaigns of any business on the internet. However, it’s doubly effective with Bulk SMS services are used and when it is part of a larger marketing strategy that seamlessly integrates other channels like social media and a mobile friendly website.
The reality is that your Bulk SMS campaign is still more effective and driving web traffic and social media presence in addition to improving sales directly through promotional offers and coupons. We already know that Bulk SMS service is cost effective, fast, customized and versatile
Here are a few ideas to boost Website Traffic with your Bulk SMS marketing efforts
If you want to use your SMS channel to drive traffic to your website, then a logical first step is to include your website links. It reduces the number of steps it takes for a text message recipient to get to your site. Similarly, you can include links to social media profiles to make it easier for your SMS recipients to find you on Facebook, Instagram, Twitter, or other popular platforms.
Incentive's boost the process
Incentives to recipients with some kind of value in exchange for clicking on the link will help. An understandable incentive would be an exciting deal or a coupon. Even stirring information such as a new product announcement and its launch invitation can catch attention.
Professional team to your assistance
Professional Bulk SMS platforms help automate the process of sending text messages .They allow you to create a message in the present, and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and interest of people for you to adjust next campaign as needed.
Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. So if your link is in the bottom, customers may by no means see it or mislay interest before they get to it.
Don’t be afraid to be direct with your audience. Don’t just include a link and hope they will click on it. Include a call to action to tell them to click on the link and what they will get in return when they do so.