Important Tips For Creating High Converting SMS Marketing Copy

  10/24/2017 11:48:38 AM



If you have yet to include SMS in your content marketing plans, then it’s required that you re-evaluate your business priorities. SMS marketing will give in remarkable results in the coming time with new SMS automation tools being introduced in the market. However the key to business success will lie in the degree of engagement and quality copywriting you involve in your SMS campaigns.

While SMS, as a way, is very high returning, but not all companies yield positive results out of it. This is because many not succeed to follow preeminent practices that are needed to be thriving.

Specifically, it’s vital that you focus on creating higher converting message copies in the form of periodic promotional or business campaigns.

To make your messages be read and get a response here are some of the tips designed to assist you build successful copies that readily converts:

  • Do thorough research on your target audiences

When you prepare a personal SMS, you should think about the targeted recipient and design your message in view of that. For example, if you’re messaging your customers the message must be different compared to sending to your prospects, the language you should use will be slightly different to get attention in both the scenarios.

So it rises to the reason, then, that you should know precisely who you are messaging in different marketing scenarios.

  • Keep things brief and straightforward

The reason text messages are favoured by many is that they cut out the mess up and get instantly to the point. Having simplicity and keeping things crisp is required which are in turn highly appreciated metrics.

  • Use simple calls-to-action

While conciseness is obligatory, this doesn’t mean you can pay no attention to a call-to-action. You still need to comprise CTAs, though they need to be shortened lengthwise. In general, you can set up the CTA and then slot in a hyperlink that direct addressee to a perfect landing page

  • Don’t utilize unprofessional text speak

Keep on away from unprofessional text speak and abbreviation unless it’s an integral part of your marketing tactic. Once you learn how to write in brief, you won’t have to be concerned about slashing some characters.

Key Takeaways

One of the basis SMS is ideal is that it gives more personal experience than email campaigns. Since the mobile phone is often considered as an extension to the human body, bulk SMS services is seen as a personal way of marketing engagement.

Let's start working together

To boost your revenue, request a proposal or contact us with your questions.

Our Branches

Bangalore office Address

42, Phase-2, Classic Orchards, Behind Meenakshi Temple, Bannergatta Main Road, Bangalore - Karnataka india Pin code - 560076

Mumbai office Address

Shop No 27/28, Gagan Shopping Arcade, Opp Meenakshi Tower, Gokuldham, Goregaon-East, Mumbai - Maharashtra india Pin code - 400063

Pune office Address

Office No 27, DNK Business Bay, Katraj, Pune - Maharashtra india Pin code - 411046

Delhi office Address

101, Pratap Nagar, Mayur Vihar Ph. 1, New Delhi, india Pin code - 110091

Surat office Address

Shop 2, 1st Floor, Karunasagar Society, Near Ankur School, Ambatalavdi, Katargam, Surat - Gujarat india Pin code - 395004

Vadodara office Address

306, Ananta Trendz, Opp. Prakruti Residency, Nr. Narayan Garden Gotri VUDA Road,Gorti Vadodara - Gujarat india Pin code - 390021

Rajkot office Address

FF/24-Shree mad bhavan 2nd floor, Opp kantastri vikas gruh school, Rajkot - Gujarat india Pin code - 360001

Contact Us
Quick Contact