Do you assume social media is simply for socializing or it's a waste of time? In that case, you need to wake up... These days social media isn't only for time pass or socialization. Social media is currently an enormous platform for marketing. It's more practical then offline marketing. Want to understand the way to use social media marketing for lead generation? Here are some lead generation ideas offered by our team of social media marketing vendors. Before getting started with social media marketing, it will be helpful for you to Know about social media optimization. For that visit our previous blog about 7 tips for Social Media Optimization.
Contests are my favorite way to generate qualified leads to convert them down the sales funnel. However, it's essential that you contact the social media marketing vendor who must optimize ads and embrace the reasonably correct prize.
Here are strategies for generating leads with a contest landing page and social media ad:
-> Create a social media ad where your contest’s prize is front-and-center.
-> Target your ad completely at folks seemingly to click thereon.
-> Offer a prize value, however not so invaluable the reward isn’t worthwhile. I like to recommend gift cards, as anyone curious about any of the product can interact.
-> Create a contest-centered landing page, which needs social media users to give their email address (lead information).
-> Run the contest and ad for 2-4 weeks before selecting a winner.
Note: You'll get a lot of results with a money prize or a very unrelated product. However, I powerfully suggest this. The money prize type of leads eventually leads to unsubscribe from the marketing emails when the contest is over, whereas those that interact with a product-related prize are way more seemingly to remain engaged.
Would social media marketing vendor rather have a listing of 500 leads, hardly 10 of whom can lead to a final sale, or 100 leads where 80% of whom can lead to a final sale? (Do the math!)
Here is an example:
Our social media marketing vendors ran a Facebook ad campaign for one of our clients about their book launch event. They announced another book of the same author with signature as a prize for first 100 registration. The folks just have to enter their name, email id and contact number.
As a result, our client got 100 registrations within a day and got the email ids of each person who registered for the event as well. The email ids and contact number can be used to target that audience for another future campaign. And folks who registered get a free book of course. P.S. we didn’t fake that.
2 Email-Gated Content
E-books and alternative email-gated items of content are one in all the most effective ways to earn leads.
It means that you simply produce valuable content like e-book, a white-paper, a case study or a how-to-guide. This content will directly influence a person’s, or a business’, revenue.
So why don’t social media marketing vendors ‘email-gate’ them?
Email-gating is the straightforward way of asking a visitor of the website (or, to be additionally precise, visitor of your optimized landing page) for his or her email address before permitting them to transfer the valuable piece of content.
Here’s a five-step strategy for generating leads with associate email-gate, landing page and social media marketing ad:
Write four-six weblog articles or case studies, with well-researched and valuable content.
Compile this content into an amazing e-book (PDF format) and transfer it to the website.
Create an attention-grabbing image ad targeted at those who are seeming to price the content (again, targeting right audience is very important).
Drive traffic to the website’s landing page, that describes how valuable the piece of content is and asks for just an email address to access it.
Segment the leads you generate from the email-gated landing page into individuals fascinated by that specific content, increasing the effectiveness of the marketing emails within the future.
Note: making an e-book from existing content you’ve already revealed saves your time, energy, and will increase the content selling ROI.
As a social media marketing vendor, I recommend to split check your Facebook Ad and landing page to examine the format to which the audience responds most to.
3.Targeting an Audience of impressive Leads
At last, we’re into the important nitty-gritty!
Social media marketing ad targeting is just a part of this whole marketing strategy that makes it worth doing.
Social media ad targeting is what generates the ad ROI from a decent investment. An advertisement without intelligent targeting is an advertisement burning cash of your business.
You'll be able to target individuals recently engaged, recently out of a relationship, or creating a particular quantity of cash (yes, Social Media Ads will get this specific). With intelligent social media ad targeting, you'll be able to notice click-through-rates of around 3% to 5%.
Now let’s say that you’re an enterprising maternity attire company, and you're running on-line sweepstakes contest to get some buzz online. You choose to offer away your own product, valued at two hundred dollars. If you made the decision to additionally add some baby-supplies, you'll be able to additionally target folks with kids up to 3 years old.
If you’re a brick-and-mortar place, target demographically by region moreover as by gender. Then, target by broad class interest.
Targeting methods guarantee your ad is just seen by folks possible to click thereon. Keep in mind that any time someone sees your ad who won’t possibly click on it, you’re wasting your money or time. Social media calculates your ad price by the number of individuals who see it or click it. Targeting makes certain those folks are the proper folks.
Top Tip: Once you’ve generated a solid list of leads from the email-gated e-book or online contest, import that list as a custom audience, and target lookalike audience and begin the complete method over again!
Still confused about social media marketing? Don’t worry contact our social media marketing vendor now.