Whether it is a small business or big, you always want marketing measures that are impactful yet cost-effective. The subject matter experts praise SMS marketing  because it has a high open rate and better engagement level. It gets delivered instantly and reliably. In the recent years, marketing managers have used it excellently for promoting the brand, product or service. SMS gives an entrepreneur the chance to communicate with his customers directly. Thus, it establishes a connection and rapport. Most importantly, it is a two-way communication channel, used as a single-way communication for SMS marketing though.

SMS Marketing Can Be Used In Several Ways

• The promotional message about the product or services
• In-store or online product promotions
• Announcing about new stock arrivals
• Informing about special offers, festivals, and anniversary offer
• Seeking customer feedback
• Contests, quizzes, and lucky draws

It can be done using Email marketing as well, but the response and effectiveness of SMS marketing are far better than Email.

Strengths Of SMS

Short Message Service or SMS has proven itself as one of the most reliable communication mediums in the recent years. Here are the top advantages that distinguish it.

• High opening rate:  As mentioned earlier, it is opened almost instantly by the recipient. Statistics say that more than 90 percent of messages are opened within five minutes of the delivery.
• Instant delivery: Barring the technical hurdles such network downtime or SMS server downtime; it is delivered almost instantly. Also, the messages are tracked by the delivery system. It retries if the first attempt was unsuccessful.
• Cost-effectiveness:With more reliable, fast and low-cost communication channels are offered for messaging, the per-message cost drops significantly.  Network operators provide attractive rates for bulk SMS services which makes it further cost-effective.
• Deliver message to wide demography: Short messaging can be used and understood by every age group without any difficulty. Hence, you can communicate effectively with each customer.
• Customization: You can customize the short message as per your requirements. It is a versatile and easy-to-use communication channel.

It Is A Communication Channel For All

Unlike Email marketing, SMS marketing is a communication channel for all. From educated and techno-savvy customers to rural customers, it can convey a message to everyone. The limitation of Email marketing is that the recipient has to open the mailbox to see the mail. Whereas, in SMS marketing, the recipient knows about it instantly.  No wonder, the usage graph of SMS marketing is acquiring new heights year after year.