Patanjali – A Success Story Behind SMS Campaign | Bulk SMS Services

  11/22/2018 6:07:29 PM

Marketing and customer engagement are among the most crucial task for any business. An effective marketing strategy will require some expense to implement, but if done in the right way, it can regain that expenditure many times over in sales. Using the correct medium to communicate a marketing campaign is central to its success, and a very effective medium has proven to be via SMS. Indeed, research shows that SMS marketing delivers 5-7 times more engagement than email, while text message elicits average response time of 90 seconds in comparison with two days of emails.

SMS has proven again to be the most efficient form of communication by far. With this medium, companies are drawing considerably larger profits than any other marketing method. There are few examples from across the world where companies who ran bulk SMS marketing campaigns ultimately reaped huge conversion rates. While among that many businesses profiled, We are going to share a successful case study on one of the top leading Ayurveda - Indian consumer goods company and also one of the largest yoga institutes in India i.e., PATANJALI.

Client’s Requirements:

Many companies have a preference for bulk SMS marketing not only for its historically proven success rate but also for its ease of use, the speed of communication, audience reach & engagement plus it is easy to implement and can be performed quickly. So, the need of the client was to increase the engagement of the public during an event which they are going to organize on Yoga Divas (Day) known as Patanjali Yoga Shivir (camp). Also get detailed analytics of the people engaged by collecting the data.

As per the telephonic conversation, they had asked for the following services for promotion of the event:

  • Bulk SMS services
  • Bulk Email services
  • Voice call services

Solutions We Offered

We provided them with a unique concept by combining these products into a bundle and lead to an exclusive solution which can result in an amazing marketing campaign,

The products combined to form a solitary and stunning solution are:

  • Promotional bulk SMS service
  • Voice call service
  • Missed call service
  • Transactional voice call service
  • Transactional SMS

How These Solutions Can Be Bundled For Promotion?

Firstly, we initiated the event by using promotional bulk SMS services (approx. 50 L) and voice call services (approx. 25 L). In the message content and voice call we promoted the missed call no. for registration.

Reason Why We Choose Missed Call Service?

Missed calls started as a way of communication for people. A few years ago, “giving a missed call” was acceptable to convey pre-agreed things – I’ve reached home, it’s time to wake up, etc. From an acceptable method for people to communicate with each other, it became a way for brands and organization to get people to interact with them. It is one of the easy ways to get updates. Missed call marketing campaign is the easiest way to give your customers updates.

  • Confirmation message after registration
  • Sending reminders (2–3 times) after registration using transactional SMS service & transactional voice call service.

Results We Achieved

  • There were around 80K-90K registrations through missed call marketing campaign.
  • On that Yoga Divas, 58K audience gathered to perform Yoga.

In the above use case, SMSIdea covers all of their requirements and ensures their users receive the right communications at the right time, through the channel that they are most responsive on.

From complete mobile marketing through notifications and SMS alerts, SMSIdea’s SMS gateway can help your business grow in areas you may not ever have considered. Sign up for your free account today or call on 9227247247 to discuss the various features available.

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