Top SMS Marketing Trends of 2017

7/14/2017 12:22:21 PM

SMS marketing has bypassed social media. Many professionals believe the usage of social media for interaction is counterproductive for them. They are more comfortable on mobile messages. It is the direct method of business. They can help you to flash up your number of sales at lighting speed. Let’s learn some trends for doing a successful SMS marketing campaign in 2017:

Know your audience: The best way to know your audience is to have the discussion with your team members. Ask them what is their behavior, how do they talk, at what time they come? After such discussions, you will have a great picture in your mind about the habits of your target audience.
Sweet and short message: The message should not be too long. Content should be simple and worth reading by your customers. You can also give your customer care number in the message.
Seasonal deals: If your company is offering a seasonal discount, then you should reach faster to your clients. You can text them twice a day. This step will help you to bring crowd at your place.
Birthday and Anniversary deals: In your database, you should have a list of the upcoming birthdays and anniversaries of your customers. Your message on their special days can create an enormous publicity for your brand.
Use mobile keywords: Keywords play a vital role in crafting the content. You should know about the right keywords matching with your brand. Those keywords can be related to advertising, marketing or something emotional.
Customer’s outlook: You should see what kind of impression your customer will get after reading the text from your brand. They should laugh, get stunned, get hooked with the phone, smile, etc. It should surely make them feel special.
The afternoon is the right time: The afternoons are considered to be right time to shoot your messages. You can also decide the best time according to your product.
No mistake: Error free message is a basic hygiene part for any SMS marketing manager. In your message, there should be no spelling mistake and you should use punctuations. If there is any mistake, it will create a bad impression in the minds of consumers.
Support system: It plays one of the most important role in the SMS marketing. You should choose good technology and website for your marketing campaign.