Bulk SMS is steadily growing since one decade. The business has witnessed tremendous growth of instant messaging apps such as WhatsApp. WhatsApp Bulk SMS is a powerful and effective way of communicating with clients. It uses the broadcast feature of the WhatsApp application. Using WhatsApp, one can send bulk messages to targeted customers. It is cost-effective and fast. WhatsApp has the maximum potential of grabbing local businesses. It is the reason; WhatsApp has become the first choice of people.

Benefits of bulk messages using WhatsApp

• It can send a large number of messages. The broadcast feature of WhatsApp can send messages up to 256 recipients.  Though it is far lesser than bulk messaging, WhatsApp bulk messaging is preferred by users because of the popularity of WhatsApp.
• You need to have an Internet connection to use WhatsApp. There is no such restriction with bulk messaging. It is different from a normal messaging platform that uses mobile connectivity.
• You use WhatsApp for bulk messaging, which is an easy and convenient method. It is an ideal choice for all.
• The opening rate of WhatsApp bulk SMS is also quite high. Hence, in spite of not being comparable to normal messaging, it is popularly used by users.
• High readability and widespread use of WhatsApp makes it an ideal marketing platform. Moreover, WhatsApp has a high level of engagement with the users. It is a fairly speedy way of reaching clients.
• In all the aspects, it is a pocket-friendly way. The app is free of cost, there are no ads, and it is quite safe as well.
• WhatsApp is compatible with all types of mobile handsets. Hence, it can be used extensively.

A few limitations

We have seen the positive aspects of bulk messages so far. It is essential to check a few limiting factors as well.

• As mentioned earlier, it is mandatory to have Internet connectivity to reach people through the WhatsApp message.
• WhatsApp messaging platform has to be available on a particular mobile number. Otherwise, the message will not reach.
• WhatsApp message has a comparatively lower response rate than the conventional bulk messaging.
• Not all users are techno-savvy to use WhatsApp messaging.

These limitations do not underrate bulk messaging using the WhatsApp platform. Taking into consideration all these factors, WhatsApp is certainly a better choice for interacting with people.  You can send bulk WhatsApp SMS to the existing customers, users, clients, or even to the potential customers as well.