In the highly competitive insurance sector, an insurance company does not leave any stone unturned to tap the sales leads. It uses every possible medium to connect to the existing and potential clients. Amongst different promotional methods, sending SMS is a popular and effective mechanism. All big and renowned companies avail business benefits by hiring SMS service providers.

What difference does it make? The blog indicates a few significant benefits insurance companies achieve by sending promotional messages.

You remain connected with the customers

In the fiercely competitive world today, it is essential to be in touch with your customers. What can be more convenient than sending bulk messages? SMS is a cost-effective and quick mode of communication. Moreover, the rate of opening an SMS is very high as compared to other methods like Email. Whether promotional or informative, SMS can keep your customers engaged well.

Hence, for an insurance company where the customer base is pretty extensive, SMS is an appropriate choice.

Keep your customer informed

By sending messages about the progress of the policy, payment alerts, or survey campaign, you keep your customers informed.  Policy status can be shared by sending SMS alerts. Payment alerts and information about dues can also be sent through SMS. It is easy to run a survey-based campaign using promotional SMS. If you send interactive messages, then it is possible to get feedback through questionnaire campaigns.

Hence, the insurance company can get benefits by using promotional messages.

You can send reminders and meeting confirmation

Bulk SMS can also be useful in sending confirmation text with details of the meeting. Also, you can set reminders for renewal of insurance policy with a link. Or you can give contact details to renew the policies. Customers can be informed about the details of customer claims. You can tell them the status of their claim, whether approved, rejected or in-process? Thus, SMS is useful in bringing operational efficiency as well.

Running advertising campaigns

Using short-code SMS is a great idea for running advertising campaigns. Advertising your website, emails, websites, or mass text messages to customers becomes easy by using bulk SMS text. Statistics say that more than 70 percent of people feel bulk SMS very useful. Also, it takes not more than one minute to respond to a message. Hence, it is indeed an ideal way to get your customers to interact, react, and revert to your customers using bulk SMS service.