WhatsApp has made a special place in the world of social media platforms. It has traversed a long journey from being a messaging platform to a business avenue.
Yes, it is now a powerful and effective tool for running business marketing campaigns and taking your business to the next level.
What could be the different benefits of using WhatsApp business platform? Let’s know that.
It is an established messaging app
When billions of people use WhatsApp, you cannot ignore its spread and popularity. In fact, it is the leader in instant messaging apps. With a spread of almost 200 countries across the globe, it is the one and only messaging medium.
The most important aspect of its spread is that it is completely free. Therefore, WhatsApp has replaced phone calls and standard messaging. Both of them are paid, hence, people prefer using WhatsApp instead of that.
There are no barriers for end users and if one decides to leverage it for business marketing, then his audience is already there.
It’s reach is amazing
It is a real-time communication channel. The messages are delivered instantly, and people check the messages instantly. The readability of WhatsApp is the highest. Statistics say that 98 percent of messages are opened, and the click rate is 50 to 60 percent.
Thus, your marketing messages will reach the target audience immediately. And you can gain business benefit.
It is personalized and private
When you think about WhatsApp, the biggest benefit is that it is personal and private. The account is associated with a mobile number, and it offers a safe, secure, one-to-one communication channel.
Therefore, whether you are a seller or buyer, you can ask personal questions, connect to the other person or share things to establish customer communication.
It is trustworthy and secure
All WhatsApp chats are encrypted. From a business point of view, it’s secure enough to exchange even sensitive information, such as password resets. Even it is possible to apply for a WhatsApp green tick, using the API. It is an official account symbol for extra reassurance.
Diverse and interactive formats of content
It is a distinct benefit of this app. It offers a wide range of formats and interactive content options for all types of business messaging.
In addition, messages can be much longer than SMS (1,000 characters). All this makes WhatsApp right platform for business. Use it to earn profits and be successful!
Also read: The Benefits of Using WhatsApp Business for Marketing